Google’s New Ranking Algorithm What to Expect in 2021
                     Google’s New Ranking Algorithm: 
What to Expect in 2021
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Google organic search is the foremost vital tool for any website. Google 
easily tells how optimized your site is. Many tools check every aspect of your 
website and then give valuable insights. Google continuously changes its 
search ranking benchmarks. So if you’d like your site to urge on the first 
page of Google search, then you’ve to understand and update yourself 
monthly. This summer, the Google team announced that they’re getting to 
update the ranking algorithm.
The user-friendly website has always been an excellent tactic to have a 
better ranking in Google Search. But now, Google is Officially updating its 
algorithms for a better ‘Page Experience’. So now, User Experience will 
matter most in the ranking.“Page experience” is all about how users 
perceive the experience of interacting with a web page.
 
An online site with poor user experience could lead to consumers not finding 
what they need.
Now the question is 
how to prepare your 
business website for 
this new change? 
Here’s how:
Update your Web design
Analyze your website, remove extra 
options, select readable fonts, and 
use better colors. These might sound 
like small things. But, it makes a 
significant difference. These are 
small things that engage the user. 
While you’d possibly be thinking, “My 
website seems perfectly fine where I 
can find everything I need”, you’d 
wish to place yourself within the 
shoes of your visitors. Users with 
certain hearing, vision, or intellectual 
disabilities will interact in conjunction 
with your content differently.
 Mobile-Friendly Website
A mobile-friendly website is the need of the hour. Google’s new update is all 
about user-friendly websites. So, if your website isn’t mobile-friendly, then 
don’t think that Google will rank you higher. People everywhere use mobile 
devices to undertake to do everything from simple internet searches to 
buying big-ticket items and far more. The reason? it’s fast and easy. 
Consumers in every industry want to attach and acquire what they’re trying 
to hunt out quickly.
 Speedup Your Webpage
Websites with an extended load time tend to possess higher bounce rates 
and lower average time on page. Both of those metrics are directly related 
to user experience, showing that the visitor didn’t enjoy his/her stay on your 
website so that they only left (bounce). Longer load times also can 
negatively affect conversions as a result of the user’s dissatisfaction.
 Delete Unfriendly Elements
Some things, like JavaScript and CSS images, don’t load well on mobile. You 
need to delete that content from your website and instead replace them with 
simple images and blocks of text. You’ll also want to believe in using 
responsive design and selecting a legible font size without zooming in. These 
elements are not just important for user experience, they’ll also affect how 
you rank on Google.
 Conclusion
The first step is to determine where you stand immediately. Devour your 
phone and attend your business’s website. Does it take an extended time to 
load? Are there elements that don’t load? Are things overlapping? Is that sort 
too small to read?
Analyse it and get yourself ready to adapt with Google’s new ranking 
algorithm in 2021. All the best!!
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