Grow Your Business With The Help of Local SEO During Pandemic.
                     Grow Your Business With The 
Help of Local SEO During 
Pandemic.
https://77million.com
/
What is Local SEO?
Covid-19 have caused massive disruption amongst small business, nearly half of the 
business had closed temporarily, which has forced us to come up with new 
marketing strategies. Due to pandemic more buyers are giving preference to digital 
interaction hence companies can leverage the local search behaviour –to drive 
traffic to locations. This is known as Local SEO and it’s the best customer acquisition 
strategy in current times.
Strategies and devices designed to increase a SME’s digital visibility to attract local 
customers over online search traffic towards SMES location are called local SEO. 
Normally, it centres on SME’slocal pack; search engine results that show the local 
business related to a client’s query.
For instance, if you want a burger-hungry food lover searching to find your shop, you 
can increase the search engines listings, ads and website content to enhance your 
chances of being seen in search results.
Importance of Local SME;
There is no secret of the fact that since local content has extra value for users 
hence even Google supports it. As a SME you can compete with large business if 
you can gather exclusive information of your local buyers. Local SEO is all about 
long tail keywords. You can take advantage of tools like ‘Google Keyword planner’ 
and find keywords which can best describe your business and add location too. 
Easily creating content around keywords can help you reach the top position in 
search engine results.
Today if the food lovers would like to grab a bite, they are generally dependent on 
local searches. For instance, open your mobile and search for ‘burger joint near me’, 
and instantaneously you will have a list of places which serve Burgers, including 
images and customer feedbacks. If your shop is located within vicinity of the food 
lover, you would want to be visible in searches like that with optimized listing.
If you wish to increase a compelling volume of loads, foot traffic, conversions and 
returns; Local SEO is one of best marketing channels. Customer reply on web 
mapping services like Google map to verify information like address, contact 
information and business hours –are generally seen before they visit at that planned 
destination. If you are dependent on leads, you cannot ignore Local SEO traffic 
anymore.
Important strategic aspects you might consider while creating Local SEO campaign 
during the pandemic
Kick-off with your website
You must have heard a lot that “you need links built!”Butlinks are bygone grail of 
SEO.Rather, search engines like Google and others are giving importance to website 
and user experience that the customers will have when they visit your business 
website. If currently your website isn’t mobile friendly, agile and don’t have 
outstanding content then you need to worry a bit during this pandemic because 
your rivals are making mark on top search results and of course that’s not a 
favourablescenario for your growth.
You might want to outsource Local SEO service from a reputable Digital Marketing 
Agency for onsite optimization. Aim to publish content that is optimized to deliver 
value to your users and publish content that perfectly matches their requirements.
Once you have your website enhanced, now you can beat your competitors in the 
search results and hence attract prospective customers.
Emphasize on creating your Location page
Optimize your location page in a way that your business shows up in focused area, 
include your business’s name, address, phone number, photos, operating hours, 
and links.‘Google my business’ would be a great idea to start with and include 
exact details about your business eg phone number, location and working hours, 
images of shop and products, services and lastly optimize your business description 
around keywords that your prospects might use to find you.
Don’t forget the influence of Google on Local SEO
Today we can’t deny the fact that most important component for optimization of 
your website for search engine traffic is Google.
When local customers need guidance, they use Google My Business and Google 
Maps. So it is highly essential to have an accurate and updated listing with Google 
My Business, hence upload information like those mentioned above.
You can’t request to be featured as a favourable business; however the more 
details you provide about your business, the more likely it is that you will be visible 
in user searches and featured through Google.
Dwell on Local Keywords
You must find out the most common keywords related to your City, region and area 
that the prospects use when looking for your type of business and accordingly 
optimize the content for Local search.
For eg, if you have a Pizza joint in New York near Lincoln Square, a typical search 
might be “Pizza New York “ someone driving around is more likely to as ,”where’s a 
Pizza joint near Lincoln Square?”
Putting a locality, in addition to your city, is a good way to meet the need of users .
Give Attention on generatingCustomer Reviews
Type any service provider’s name on Google you will automatically receive reviews 
by Google which concludes the importance of the online reviews. There has been a 
major shift lately in the role of online reviews, for Social proof online reviews are 
crucial. Researcher indicates that many people give extreme importance to positive 
review as much as a personal recommendation. Also, they help shape brands 
influence, impact growth and generate sales leads – a powerful tool that no 
marketer should ignore.
Generating reviews should be a key component while making marketing strategy 
for your business.
The key is to build your brand’s competency, reliability, credence in Google’s mind 
and thus as a result many marketers are generating business reviews as a trust 
factor.
Construct backlink outreach
As you understand in case the creditable and reliable websites if are linking back to 
your business, it is obviously better for your SEO. Concerning Local SEO generate 
links from other local business sites.
Conduct backlink outreach to increase your visibility in local search. This may 
include business having similar purpose, chambers of commerce and media. 
Google should be able to understand your worth hence will elevate your position in 
top search positions.
Local SEO is all about Mobile
Optimization of business website for local search has become more crucial because 
of rising trends such as voice search and advancement in mobile technology. The 
design and content must be mobile friendly; a Page should load quickly on mobile, 
mobile -friendly fonts and also the layouts can’t be ignored, fonts should be large 
enough to be easily read on mobile screens, Single Column layouts are better for 
small screens.
Also think about the language that a person might use to perform a voice search on 
mobile for local business like yours.Test some local voice searches to get a feel how 
voice assistants will serve up results.
Conclusion
Although there is uncertainty in economy because of pandemic, Digital marketing 
strategies will remain effective; organic assets, website optimization, content 
generation and Local SEO. Find modern ways to get your local business in front of 
prospects by embracing change. Whether you already understand the importance 
of Local SEO or have just getting started, it can still be an extensive operator of 
traffic and leads to your website.
By creating content that is tailored as per your audience and optimizing your 
website for high-traffic, you can broaden your reach and promote your brand 
online.
Contact US
Phone No. - +1- 408 – 334 – 
1943
Email - 
[email protected]