Online Ecommerce stores to Increase Organic Traffic
                     Online Ecommerce stores to 
Increase Organic Traffic?
.
https://77million.com
/

One of the most important goals for every online company is to 
increase organic traffic. After all, organic search accounts for more 
than half of all website traffic and 40% of online revenue. The most 
interesting aspect is that organic traffic can be generated at a lower 
cost than paid search. Let’s define organic traffic and how online 
stores might improve it. 
Organic traffic is defined as traffic that arrives at your website from 
organic or unpaid search results. It is the polar opposite of traffic 
obtained through paid channels, such as Google search engine 
marketing. Visitors who arrive via organic traffic search for specific 
keywords and find your website in the list of sites suggested by 
Google or Bing for such keywords. According to studies, the top-
ranked page receives 30% of organic traffic for such keywords.
However, on the flip side, the question still lies within how do Online 
Stores Generate Organic Website Traffic? Search engines are primarily 
concerned with two factors: 1) content and 2) links. Let’s have a look 
at how you may improve these components of your online store.
 E-commerce SEO – SEO, or search engine optimization, is a critical 
driver of organic traffic. Many factors play a role in e-commerce 
SEO, including the usage of the appropriate keywords at the 
appropriate density and Image SEO optimization. Besides, data 
structuring remains crucial in order to make it more intelligible to 
search engines. Title and meta description optimization also need to 
be taken into account.
 Good Quality Content– The primary goal of search engines is to 
provide users with meaningful information. For each keyword, 
search engines prioritize the pages that they believe provide the 
best answer to the user’s query. As an online store, you should aim 
to answer as many of your audience’s queries regarding your 
product/service as feasible. In-depth information can assist in 
attracting the attention of search engines.
 Landing Pages – Increasing the number of landing pages is 
another method for expanding the number of pages on the website. 
Companies that raise the number of landing pages from ten to 
fifteen should expect a 55 percent boost in leads. Landing pages, in 
addition to normal product pages, offer a unique opportunity to 
include extra tailored content about a product or category. You may 
also develop landing pages with clear calls to action for certain 
offers.
 Long-Tail Keywords – Long-tail keywords are lengthier and more 
specific than short keywords. While the volume of traffic generated 
by long-tail keywords may be low, it will be of excellent quality. 
These are users looking for specific solutions, and if your site solves 
their question, the likelihood of a transaction increases. 
 Work on your Site Architecture – Site architecture is important 
in e-commerce SEO. Setting up the proper navigation to provide 
access to your most relevant information is part of site architecture. 
Reducing the number of clicks required to find relevant material is 
one example of enhancing site architecture. It should take no more 
than three clicks to navigate to any online page. This ensures that 
product and category pages benefit from the home page’s “link 
juice,” or high authority. All key category sites, as well as some of 
the top product pages, should be linked from the main page.
 Build Links – Backlinks from reputable websites play an important 
role in search engine ranking. Partner with industry influencers and 
ask them to include a link from your website to their content, or just 
look into how you may create personalized link-building e-
commerce SEO packages. Though it takes time to build organic 
traffic, once you do, your e-commerce store rankings will skyrocket. 
 Take on Social Media – In e-commerce marketing, social proof is 
one of the most essential factors influencing client purchasing 
decisions. It is based on the concept of a website seeking validation 
on the internet through user participation. Online buyers are more 
accustomed to websites that provide them with a sense of trust 
through features such as customer evaluations, sharing links, and 
so on. 
This type of information on your website can boost conversion 
rates and sales. Because large e-commerce companies have 
specialized strategies that harness social proof, you should 
locate a template to accomplish the same.
 Create a Blog – Ecommerce store entrepreneurs recognize 
the value of marketing and building a strong online 
presence. To attract and retain customers, they develop 
gorgeous shops, invest in advertising campaigns, and build 
email marketing sequences. A well-planned blogging 
strategy may assist you in nurturing customer connections, 
generating recurrent inbound traffic, and promoting new 
products and services while strengthening your brand. 
Blogging also allows you to express yourself creatively. 
To make your blog valuable to your business, you can take a 
variety of approaches, including different sorts of material, 
narrative, and distribution methods. Enhancing your online 
store experience can literally pave your digital way. 77 Million
, an e-commerce marketing services company determined to 
provide you with all your digital solutions requirements. It is 
one of the best eCommerce SEO Services providers in the 
USA. So, what’re you waiting for? Visit Today!
Contact US
77million Digital Marketing Agency
Phone No. - +1- 408 – 334 – 
1943
Email - 
[email protected]