Social Media Marketing vs Social Media Management
                     Social Media Marketing v/s Social 
Media Management
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“More than 4.5 billion people are using the internet, while 
social media users have passed the 3.8 billion mark.” or “In 
2019, the United States ranked 3rd in the world for the number 
of internet users with 312.32 million users.”  You might have 
heard these kinds of phrases in everyday life. It is not that 
these phrases are false. 
And, then COVID-19 hits and we never knew that we can spend 
time online far more than we’ve ever thought.
Hence, in this tech-savvy world, creating a 
strong online presence for your business is 
indispensable.
And, this is true for social media platforms like 
Facebook, Instagram, and Twitter. These 
platforms give you an opportunity to connect 
with your audience directly and add some value 
in their lives through your valuable and relevant 
content.
- 
Since you cannot miss the opportunity of 
connecting with your audience, you better 
connect well!! And for your better connection, 
both social media management and social 
media marketing are your go-to companions. 
While these two might sound the same, they 
are two crucial components of your digital 
marketing strategy.
What is Social Media Management?
Social media management means having social media accounts 
on any social platform(s). It is more of a long term strategy and 
organic reach. For instance, you have a social media account on 
Instagram. You are creating and distributing time to increase.
 But, the results will be tremendous. content there, engaging 
with your audience by responding to them in comments and 
DM’s.
Hence, you are building your credibility. 
Though, your follower base will take 
Pro tip: Be authentic and realistic. 
Don’t fake what you are not!!! The 
audience is intelligent enough to 
figure it out.
What is Social Media Marketing? : - 
Social media marketing– As its name suggests is the use of your 
business’s social accounts with the simple intent to grow and 
market your business. Social Media management focuses on the 
engagement part of social media accounts, and social media 
marketing focuses on generating leads and sales for your 
business.
  
  Here, your posts have a specific purpose of making them visit 
your website          and following your CTA (Call To Action).
 Moreover, social marketing also includes 
advertising to grow your following and 
expand your reach.
 In a nutshell, it takes two to make things 
go right. Hence, with the right strategy 
and planning, it’s possible for your 
business to reach the height of your 
dreams.
Contact US
77million Digital Marketing Agency
Phone No. - +1- 408 – 334 – 
1943
Email - 
[email protected]