Google Ads is an online advertising platform that allows businesses to display ads on Google Search, YouTube, and partner websites. It uses a Pay-Per-Click (PPC) model, where advertisers pay only when someone clicks on their ad. PPC helps businesses reach potential customers who are actively searching for products or services online. Pay-Per-Click (PPC) is a digital advertising model in which advertisers bid on specific keywords. When users search for those keywords on Google, relevant ads may appear at the top or bottom of the search results. The advertiser pays a fee only when a user clicks on the ad.