13 Key Considerations When Choosing Best eCommerce Platform
                     
Launching a new store or planning to migrate your online store from 
one eCommerce platform to another?
The good news is choosing the right eCommerce Platform is simple 
once you have an eCommerce technique that plainly outlines your 
business requirements.
How Do You 
Know You’re 
Choosing The 
Right One?
 Some Things You’ll Need To Consider When You’re 
Looking For The Best Ecommerce Platform For Your 
Business.
Choose The Best eCommerce Platform Which Suits 
Your Business Requirement.
1 Type of Hosting
On the off chance that you imagine that you need high level customization and full 
authority over your online store, you can go for self-facilitated eCommerce platform 
generally hosted eCommerce platform would do the trick your requirements.
Some Examples Of 
Self-hosted Ecommerce Platf
orms
 Are – 
● Magento
● WooCommerce 
● Prestashop
Some Examples Of Hosted 
Ecommerce Platforms Are – 
● Shopify
● Volusion
● BigCommerce
2 Platform Pricing
The first thing you should consider when searching for an ecommerce platform is the 
price. Some platforms offer one low flat rate, without tacking on additional 
transaction fees. Almost all platforms will have a monthly fee.
Self-hosted platforms may be a 
higher investment comparing to 
hosted platforms, but then if 
budget is not a problem for you, 
this can be the right choice for 
you.
3 Features Required
Different platforms will have different features available. Some platforms, offer in 
addition to the basic ecommerce functionality, built-in marketing tools like 
newsletters, abandoned cart emails, reward programs, daily deals, etc,...
Wish lists, customer reviews, 
responsive design and product 
filters are just some features on 
offer, but they don’t come with 
every eCommerce platform on 
the market.
4 Integrations
Another factor which needs careful consideration is integration. An ecommerce 
platforms should also have the capabilities to substitute any built-in features with 
Shipstation or Mailchimp App integrations.
Here are some of the most popular types of 
plugins that you should look out for:
● Accounting plugins to help with sales, 
taxes, revenues, and profits
● Email marketing tools to help you keep in 
contact with your customers
● A platform that helps you reward your 
customers for using your products
● Apps to help with shipping your products
5 Product Catalog Management
How many products do you want to sell online? Your eCommerce platform should be 
compatible with your existing product data and resources.
Managing your product catalogue 
becomes hassle free if your eCommerce 
platform allows you to import your 
existing data from another platform or 
marketplace easily.
6 User Friendliness
If you are new to eCommerce business, the user-friendliness can be a major 
deciding factor for you. The eCommerce stage you pick ought to be anything but 
difficult to utilize so you can setup and update your store with no specialized help. 
On the off chance that this isn't the situation, the upkeep cost for your online store 
may increment and benefits decrease.
On the off chance that this isn't the 
situation, the upkeep cost for your online 
store may increment and benefits 
decrease.
7 Templates
The design of your online store plays a major role in converting your visitor to your 
customer.
Not every person can stand to enlist high profile website designer to set up an 
attractive and engaging on the web store. This is the place inbuilt layouts inside an 
eCommerce platform can be valuable.
eCommerce platforms like Shopify and 
BigCommerce give attractive layouts to 
browse.
All you need is to simply choose the 
format and redo it as indicated by your 
business rationale.
8 Customer Support
For new ecommerce businessman, technical customer support for your selected 
platform has great value for your business. Before you select an eCommerce 
platform, you need to check the level of customer support they provide. 
Larger platforms also have FAQ and 
tutorials for self-service help. If your 
customers can’t access your site, or they 
can’t complete a purchase, then you lose 
business.
9 Security
When doing business in eCommerce, you will want to make sure that security is top 
notch. Ecommerce has a responsibility to their consumers to protect their 
information. People would never like to give out their payment details to the online 
store which they perceive to be insecure.
You have to watch that the eCommerce 
platform you pick supports HTTPS/SSL to 
guarantee Secure Checkout Process for 
your clients. 
1
Marketing
0
How might you get traffic to your online store on the off chance that it isn't 
showcased appropriately? All things considered, you have to guarantee that your 
eCommerce stage can – 
● Support most recent SEO plugins 
● Incorporate with social platforms
● Add blog to your site 
● Encourage clients to leave item surveys 
● Send messages and newsletters to your clients
1
Reports & Analysis
1
To design your future marketing system, you need access to examine the current 
circumstance of your online store. What number of items sold for the current 
month? Which item was most extreme sold? The responses to these inquiries can be 
brought just in the event that you approach exact reports. 
Guarantee that your eCommerce platform 
furnishes you with the information which 
can help you in overseeing and promoting 
your online store so that it is prepared to 
confront the future business challenges.
Selecting The Right Ecommerce Platform For Your Business Is Not An 
Easy Task, But Taking The Time And Effort To Evaluate What You 
Need Will Make The Selection Process Easier.
● Which products are you selling?
● How many products do you want to display 
After going through all the in your store?
above factors which ● How much are you willing to spend on your 
determine your choice of eCommerce platform?● Are you planning to expand your product line 
an eCommerce platform, in future?
you need to ask yourself ● Through which payment modes are you 
some questions – ready to accept payments?
● Do you require high-level customization in 
your online store?
● Are you migrating your store from one 
platform to another?
The answers to these questions would help you 
in determining your needs relating to an 
eCommerce platform and help you in choosing 
the best.
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