Best eCommerce Marketing Strategies for Small Business Owners
                     Best eCommerce Marketing 
Strategies for Small Business 
Owners
eCommerce Marketing Strategy is about sending the 
right messages to the right person at the exact right 
moments.
Running an eCommerce store is having an online 
storefront and a connected warehouse. Running it 
successfully involves multiple tactics, preparations and 
creating a solid eCommerce Marketing strategy.
What’s the best eCommerce marketing strategy?
Which one should I be using for my eCommerce store? 
Which one will work for me?

There is a ton of competition online for eCommerce 
businesses, so knowing how to set yourself apart and get 
your name out there is essential.
Whether an eCommerce marketing strategy works for 
you depends on your context. It depends on your 
industry, what you sell, what your customers are used 
to.
Running eCommerce successfully involves multiple tactics, 
preparations and creating a solid eCommerce Marketing 
strategy.
● This is important for small business 
owners who dream of gaining the best 
ROI for their efforts.
● Here we highlight different eCommerce 
marketing strategies based on the 
expertise you have.
eCommerce Marketing Strategies For
Small Business Who Are Starting Out
Overall eCommerce marketing strategy would be to identify the needs of the visitor and 
provide them a good user experience.
● List out your customer journey
● Create a content marketing plan
● Set up an email marketing automation
● Invest in a good recommendation engine
Create a Content Marketing Set up an 
Plan Email Marketing Automation
Content marketing is free if you do it yourself, ●
though you can also hire content marketers to Emails are a great way to achieve this 
develop your strategy for you or to write the as they are easy to use.
posts entirely. ● Setting up an email marketing 
Many eCommerce companies have succeeded automation doesn’t involve you jumping 
with content marketing. through hoops; all you need is an email 
service provider (MailChimp, Hubspot, 
Aweber, etc) a client relationship 
management software (Zoho, 
Invest in a Good Salesforce, Microsoft Dynamics, etc) 
Recommendation Engine and the integration of both with your 
storefront.
● A good recommendation engine is a 
bridge between your product knowledge 
and what your customers are looking for.
eCommerce Marketing Strategies for 
People Comfortable With Their Business
● Conduct Sweepstakes or 
Giveaways to increase Implementing correct 
engagement
● Have a Loyalty reward program abandonment preventive 
● Invest in a display ad program measures help you bring 
● SEO and SEM back the traffic that you put 
● Implement correct abandonment 
in efforts to visit your store.
preventive measures
Conduct Sweepstakes or Giveaways to Increase Engagement
Sweepstakes draws in new visitors to your website and they would explore the rest of the 
website after taking part.
Have a Loyalty Reward Program SEO and SEM
● Success of a business depends on repeat ● Now a days most of the shoppers 
orders and loyal customers. report conducting online research 
prior to making a large purchase.
● By adding relevant keywords to 
Invest in a Display ad Program specific pages and have a good SEO score is best suit for 
someone’s search query and you 
● Display ad program brings revenue for get a visitor.
website owners and visibility for brands. Great 
way to bring your brand in front of those who 
satisfy particular traits.
eCommerce Marketing Strategies for People 
Who Wish To Push Their Boundaries
Now time to focus on innovating your existing eCommerce marketing strategies to 
expand your business to the next level.
● Simplify your checkout process
● Create a shopping guide for different occasions
● Sell on Instagram
● Ask for product reviews
● Plan your holiday marketing early
Simplify your Checkout Process Create a Shopping Guide For 
Simplifying the shopping experience involves Different Occasions
small steps such as simplifying the registration or ● A shopping guide manages to hit two 
sign up process, simple user interface, birds with a single stone. Greatly 
streamlined page design that directs the attention helpful in case of ‘high-end’ items 
such as furniture, home decor, and 
to the checkout. electrical appliances.
Ask for Product Reviews
Sell on Instagram
● To collect more reviews, easy ● IN Instagram, you can showcase 
way to get more sales is to ask real-world photos of your products 
for product reviews. along with a link for your followers 
to buy it.
Best eCommerce Marketing 
Strategies
This is a great starting point for small business to give them a boost 
when they are first selling products. 
 If you feel like you need some fresh ideas for e-commerce marketing 
success, give these lesser-known strategies a chance. Enlist our 
professionals at QeRetail eCommerce Marketing to take your 
ecommerce business to the next level. Contact us today to see how we 
can help your online store grow.