Ecommerce Store Features That help Driving conversion
                     Ecommerce Store 
Features That Help 
Driving Conversions
Introduction
eCommerce stores have an upper hand as the number one reason people shop online is that they can shop 24/7, 
and by just providing an online shopping option, you guys are already leaving past many in this race! But, a larger 
part of the online store owners deals with a dilemma that whether their online platform is compatible enough to 
turn the visitors into consumers or not. And this isn’t surprising because the eCommerce competition is fierce out 
there!
Well, to offer a helping hand, we are going to address 14 eCommerce store features that can work as charms for 
your website! Quintessentially, sales conversions are the heroes, and to drive those, eCommerce conversion stores 
need to optimize user interface (UI) by aiding the following seven features, the others will be disclosed in our 
second and final part of this article. So let’s get started…
7 Features to Drive Conversion
1.The Navigation 
UncNomaplictatieo asn much as you can! When it comes to eCommerce website navigation, people do not like to dig deep. Shoppers 
prefer a faster Checkout, or even have a brief look at their desired product with minimum possible clicks.
Categorization:
Your eCommerce store should have a streamlined categorization for the offered products. It should contain defined categories 
and subcategories for swift product search. If you’re a multi-product eStore, make sure to design the drop-downs in a way which 
does not create a clumsy outlook. Take a look at how Wallmart has categorized its vast product line.
Breadcrumbs:
Breadcrumbs are yet another crucial feature into the page navigation. Breadcrumb navigation provides links back to each or 
main previous pages that the user navigates through and shows their current location in your website. Users can easily get back 
to the previous and home page by adding these, and the more attractive they look, the more impact they leave! Take an 
example of Macy’s website, where they’ve placed breadcrumbs at each level.
Pagination:
eCommerce websites are bound to have multiple product pages and for a smooth transition from one page to another, or say 
for an example from the first page to the eight, there should be proper pagination applied for better visitor journey. You can go 
for infinity scrolling or the page number scrolling, either way, your website should have this feature! Moreover, properly 
inserted pagination HTML codes help in SEO Development tool! Take a look at the example below.
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Footer:
The final navigation feature that needs to be added to your eCommerce site is a large-sized footer! This is the place where you 
can add all the information regarding your company policies, term & conditions, social sharing buttons, other service links, 
contact & about us sections, and any other additional informative links. The footer stays unchanged despite any location that a 
customer is on. This provides ease of access at every stage of the sales process. Let’s continue with Macy’s example and have a 
look at their footer.
2. Optimized Site 
Site seSarech ais trhce ‘hsearch bar’ available on your website. eCommerce websites should always embed an optimized site search 
option for the ease of access. If you want to increase conversions, you need to make sure visitors can find what they want on 
your eCommerce site. You need to improve the search feature usability by,
 Supporting the search through product name and model number
 Simplify the search queries for symbols and abbreviations
 Make sure your search bar returns with results even if the search queries don’t match exactly to the products or descriptions
 Provide intuitive drop-down search options for faster and easier product searches
 Enable the search with misspellings and typos
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3. Eye-catchy Visuals and 
As peDr thee tAdaobiel sstate of the content report, if the website has unattractive layout or imagery, 35% of the visitors switch 
devices and 38% even stop engaging. This being the reason, it is highly recommended to create your product pages with eye-
catchy, high-resolution images and descriptive content! Include use cases of your products if a utilitarian one and provide the 
photos from all the dimensions. Keep the product description long enough with all the necessary information. Add 
manufacturing details, features, functionality and more for better consumer understanding. Doing so is vital because based on 
all this information, the visitor is going to buy the product without physically touching it.
4. Sort the 
The eSComomretrcei nshogpping experience is all about ease of purchasing! Being said this, your website should have multiple sorting 
options to narrow down the results that they’re expecting. Sorting the brands, colors, sizes, types and whatever other sorting 
options are required for your products. Because as mentioned earlier, if there would be so many clicks before buying, the 
prospect might lose interest.
5. The MVPs are 
The mSostt viaclukabliee plasyers (MVPs) of any eCommerce site are its key stickies. The ‘Buy’ button, ‘wishlist’ icon, and ‘Add to cart’ 
features should be highlighting enough for quick clicks. These buttons should be present at prominent spaces on your website. 
The more easily accessible they are, the more likely people are going to click on them.
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6. Special Offer Callouts
Limited time and discount offers are the major purchase triggers for any visitor. So when you have such sales, events, or offers 
running, never miss a chance to showcase it at the most desirable place on your website. These callouts should be tempting 
enough with good, catchy lines to draw the visitor’s attention.
7. Let the UGC Do The 
User Tgeanelraktedi ncogntent (UGC) always create the buzz! When there are users who would review a product or share their 
experience about a particular service, your credibility will increase. People find it authentic when a fellow customer rate and 
review a product they are looking for. Thus, always have an eCommerce feature added to your website that encourages 
customers to post comments, ask questions, and upload original product photos that they had bought.
Conclusion
So, this was it for the first part of eCommerce Store Features That Help Driving Conversions. But there’s more to it, and all the 
mentioned and lined up next are vital features for any eCommerce website that needs to gain a competitive edge in this rat 
race. So stay tuned until we reveal the next set of features!
For now, focus on creating good content for better social engagement. For more latest eCommerce store design and Social 
Media updates, keep looking at the blogging space on QeRetail!
If You’re Looking For Savvy Developers Who Can Help For eCommerce Marketing 
Platform, Get In   Touch With One Of The eCommerce Handymen From Qeretail!
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