Important Factors Of Visual Hierarchy For eCommerce Stores
                     7 Important Factors Of 
Visual Hierarchy For 
eCommerce Stores
Visual Hierarchy Essentially 
Refers To The Way Design 
Influences Our Perception 
Of Importance.
E-commerce Business Store/Website/Online Store Is Dependent 
On How The Elements Are Structured On The Web Page; By 
Elements We Refer To The Content, Pictures, Hyperlinks And All 
Individual Entities.
This Is The Visual Hierarchy, 
A Powerful Tool, That Highly 
Influences User Experience UX In 
eStores
HOME PAGE
What Are The Visual 
Hierarchy Techniques 
Main Main Main
For eCommerce Stores 
Submain Submain Submain That You Can’t Miss To 
Submain Note?
There Are Many Characteristics Of Visual Hierarchy, 
But Below Are Some Of The Most Common.
The Basic Elements Of Visual 
Hierarchy
SPACING SCANNING ROUTINE 
COLORS SIZE ANIMATION PROXIMITY
FORMS PATTERNS PATTERN
1 2 3 4 5 6 7
1 ❖ COLORS MATTER THE MOSTBright Colors Get Noticed By Users And The Weak Ones May Or May Not. 
Your Readers Will Assume You Want Them To Look At Something That 
Pops Off Their Screen.
COLORS For The Most Important Element Like CTA, Product Title, Button And So 
On.
Colours On The Opposite Contrast Look Great For Important Elements 
Like CTA, Pay Now Or So.
Particular Colors Indicate Specific Things Like Black Color For A Fashion 
Website Background, Green Color For Environment Related Websites.
2 ❖ THE BIGGEST SIZE ATTRACTS THE MOST
Size Comes Next In The List, But Sometimes Big Size When Too Big 
Relatively Compared To Other Elements On The Page, It Overshadows All 
Others And Spoils The Page Composition.
SIZE
Buttons And Text Styles For Deals Or Advancement Arrangement Show 
Are Intended To Draw In The Total Client Consideration. 
Having Top Notch Product Pictures In The Product Page Is Known To 
Improve Conversions.
3 ❖ IMPORTANT FACTOR IN VISUAL HIERARCHY OF WEBSITE
Having White Spaces Around A Component, You Make The Component To 
Be Unmistakably Observed, For Example, CTA Buttons Ought To Have A 
SPECIN Decent Space Around Them, Design's.
G
You Can Group Comparative Components By Having Less White Area 
FORMS Between Them Contrasted With What You Have Between The Gathering 
And Different Components.
Having Proper White Space Is Known To Improve Comprehensions To A 
Great Extent.
4 ❖ GIVE US A GREAT IDEA ON IMPROVE THE VISUAL HIERARCHY
Filtering Examples Of Clients Can Give Us An Extraordinary Thought On 
Extemporizing The Visual Chain Of Command Of Any Site. 
SCANNIN
G Perusing Pattern Being From Left To Right, We Have The Route Menu In 
The Flat Top Of Any Site. 
PATTERN
Optional Components Are Put On The Upper Appropriate For The Best 
Client Eye Get. 
Amazon Is The Best Example That You Can Allude To, To See How To Use 
The Best Of Each Pattern.
5 ❖ IMPORTANT FACTOR IN VISUAL HIERARCHY OF WEBSITE
● Breaking The Monotonous Pattern Works Well Where The Pattern Is 
Routine Enough To Bore The User.
ROUTINE 
PATTERN
6 ❖ Animation Attracts HumansAnimation Or Any Movement Fundamentally Is Known To Draw In People. 
Try Not To Utilize Too Conspicuous Animations. 
Keep Them Relevant And Classy. Auto Playing Recordings Add A 
ANIMATI Quintessence To The Site When Applicable To The Estore trends. 
ON
Photograph Video Blend Are Inclining Now Where Static Photographs 
Have Minor Movement Components And Recordings Have Some Static 
Part.
Use Animation To Indicate Errors In Forms, Where To Click, Improve 
Conversions, And So Much More.
7 ❖ IMPORTANT FACTOR IN VISUAL HIERARCHY OF WEBSITE
Proximity Separates Elements From Each Other And Creates Sub-
hierarchies
Elements Placed Close Together Are Perceived As Related. 
PROXIMI
TY A Bank Of Product Photos, For Instance, Indicates That They’re All Part Of 
A Group.
Proximity Is Also The Quickest Way To Associate Similar Content.
Visuals Have A Great Effect 
On A Website UX And Thus 
On Convincing Users And 
Conversions.
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