How To Increase eCommerce Traffic and Conversion
                     How To Increase 
eCommerce 
Traffic and 
Conversion
Boost Your eCommerce Conversion Rates
Looking for Ways to Increase 
Your eCommerce Traffic
As an online store owner, we know that we always looking for 
ways to increase eCommerce traffic. 
Finding ways to encourage consumers to purchase from you, 
as opposed to well-established retailers, can be challenging, 
even when you have exactly what customers need when 
they need it.
If your marketing efforts fail to bring in quality leads to your 
website, your ROI is weakened eventually your brand may 
come crashing down.
Will focus on different methods Once your visitors reach 
to increase online traffic and how your website, conversion 
to increase conversions amongst becomes the next goal.
them.
So grab that coffee, get 
comfortable and get ready to 
increase your traffic …and your 
sales.
Identify Existing Website 
Traffic
Before we moved forward towards 
drawing in more traffic to your website, 
it is most important to know the kind of 
audience that you are targeting and 
know the audience you are planning to 
draw in.
The Google Analytics tools can help you 
draw demographic information such as 
Most visited pages, Location, Time of 
visits, as well as the how much time 
spent on a page.
Drive Traffic To Your Online Store?
All the Organic Inorganic
visits to 
Such visits are when people Such visits are when you 
your visit your website by search pay search engines and 
by natural on any search other platforms to redirect 
website engines. traffic to your websites.
can be 
categoriz Let see some of the Let see some of the 
common organic ways to common Inorganic ways 
ed into Increase eCommerce to drive traffic to online 
two traffic store
sections:
Common Organic Ways To Increase eCommerce Traffic 
-
● Optimized keywords
● Search Engine Optimization
● 3rd party backlinks
● Use Google Shopping
● Paid Partnerships
● Influencer Marketing
● Opt for email marketing
● Social and Display Ads
● Re-target dormant customers
● Testimonial Reference
Common Inorganic Ways To Drive Traffic To Online 
Store -
● Social and Display Ads
● Re-target dormant Customers
● Use Google Shopping
● Paid Partnership
● Influencer Marketing
Looking for Ways to Increase 
Your eCommerce Conversion 
Rate
We discuss above methods got you a huge website traffic, 
now time to convert those into paying customers. 
Optimizing your website content to convert visitors 
understanding your visitors’ needs, what you are offering and 
what are the benchmarks in your industry.
Ways To Increase Conversions
Increasing 
eCommerce conversion rate may 
mean more sales, more leads, or a 
bigger subscriber list. Getting traffic to 
your website is great, but if that traffic 
doesn’t convert, it’s almost useless. 
Let’s look at some ways to increase your 
conversion rate.
Conversion Rates ?
Some become leads, subscribers, registrants and customers. But 
Your most of them do not. Your conversion rate is the percentage of 
website your visitors who take action on your website
visitors 
take Let see some common ways to increase 
action, or conversions 
they 
don’t.
Common Ways To Increase Conversions -
● Land Them to a Relevant Landing page
● Offer a Free Trial or Subscription
● Educate While Selling
● Add a Video
● Put up an Exit Intent Offer
● A/B Test Your Communications
● Publish Case Studies
● Conduct a Survey
● Unique Content
If you feel that your website is not 
performing well even after following 
above tips. Refer to following articles 
for any concerns regarding 
eCommerce platforms.