Product Page Optimization - A Guide For eCommerce Stores
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eCommerce store is a living object, 
product pages are its heart and soul!
The success of an ecommerce store depends on its ability 
to attract customers and sell products. But, many 
businessman ignore the product page and focus 
only on the home page.
If you already have an e-commerce website, you 
need to know the importance of your product 
pages. 
Product Page Optimization Is Important When It Comes 
To Increasing The Reach
High-converting Product Page Should 
Have The Following Features
● Should psychologically trigger to convince potent buyers to add to cart.
● Should be able to explain the product while staying true to your brand 
image (after all, the product page is representing your brand as a 
whole too)
● Should have the potential to upsell, cross-sell and resell to/from other 
categories.
Ways to Optimize Your 
Product Page
Ways to Optimize Your Product Page
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Ways to Optimize Your Product Page
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● Product photography is an important aspect of 
ecommerce. 
● Many businessman either use stock photos or hostile 
images to display their products.
● They do not consider the product page itself, the 
images of the products will be shown throughout the 
web on social sites 1and also Google search.
Ways to Optimize Your Product Page
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● If your feature image is to drag the visitor’s attention, 
the product image gallery is to convert them into 
shoppers.
● Shoppers need to see all the angles of the displayed 
product in page.
● You can also use 360-degree shots or video tutorials, 
it can also engage u2sers more.
● Remember one thing, always use compressed images 
to increase the page-load speed.
Ways to Optimize Your Product Page
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● The first thing that should be focused on, in order to 
optimize your pro3duct page, is creating an engaging title and product descriptions.● Many online stores underestimate the value of quality writing for their product. Descriptions are mandatory.● The title tag, Meta description, and product description should contain keywords related to the 
item while doing seo for ecommerce .
Ways to Optimize Your Product Page
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● An powerful element of any product page is it’s 
shoppers’ reviews, ratings, and comments.
● Visitors read actua4l user ratings and reviews after they buy products. So need to build more trust with your audience.● Reviews or Social Proof are great for dismissing potential customers fear. Ratings can be displayed on Google to attract a maximum number of visitors to 
your product.
Ways to Optimize Your Product Page
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● Hyper-personalization incorporates numerous things. 
● Proposing items as per the client's past buy or 
browsing history, recommending similar items, giving 
alternatives of what goes well with their looked 
through item. 
● Online business stores which empower AI 
personalization, ge5t the consideration and visitors remain on the website for more.
Ways to Optimize Your Product Page
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● Page speed matters when it comes to websites. 
● If it’s an ecommerce site or not, slow loading speed 
will drive users away.
● Having faster pages mean individuals will probably 
explore quicker through your store and find what 
they like. 6
Ways to Optimize Your Product Page
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● To expand your product page optimization, clients 
ought to have the option to get a review of their 
things in the cart fro7m anyplace on the page. ● A fast preview of the cart alerts the client about what has been added and lead them to the checkout in a snappy way.
Ways to Optimize Your Product Page
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● Today, more than 60% of the total web traffic comes 
from mobile devices.
● Google recognizes it and it has introduces its Mobile-
First Index update.
● Making your produc8t pages mobile-friendly is of utmost important. ● Smartphones have become a powerful tool, even in 
online shopping. Optimize your product pages for 
mobile view to maximize your conversion.
Best eCommerce 
Product Page Examples
Best eCommerce Product Page Examples
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If you use all of these tips, you are guarantee to 
maximize your conversation rate.
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