Pay-Per-Click advertising—commonly known as PPC—is one of the most powerful and fastest ways to drive targeted traffic to your website. Whether you are a business owner, marketer, student, or someone entering the digital marketing field, understanding PPC is essential. This beginner-friendly guide will walk you through everything you need to know: what PPC is, how it works, its benefits, platforms, key terms, and how to create your first PPC campaign successfully.