digital marketing
                     ULTIMATE GUIDE FOR 
CAREER OPPTIONS IN
DIGITAL MARKETING
WHAT IS DIGITAL MARKETING
    Digital marketing has become one of the most popular 
career options in today’s fast pace and tech savvy world 
While browsing online, we are exposed to a plethora of 
content that we consume in form of video, gifs, memes, 
images and so on
    Digital marketing is a field that got a big boost during 
Covid-19 as almost every business tried to create an online 
presence that needs to be made popular using digital 
resources
   
DIGITAL VS TRADITIONAL 
       
   Digital marketing is   Traditional Marketing is 
when we use the online when the marketing 
platform to promote the activities are undertaken 
products and services of in a conventional fashion, 
our company i.e. by way of newspaper, 
television radio and 
magazine
DIGITAL MARKETING 
OPPORTUNITIES
  Search Engine Optimization 
(SEO)
  Pay Per Click (PPC)
  Analyst
  Executive
  Content Writer
  Digital Account Manager
 Search Engine Optimization 
   With an increase in the demand of SEO services, job 
opportunities in the industry are at an all-time high 
With a surge in online business SEO specialist has 
turned to be the need of every organization, brands 
and agencies  You can start your career as a SEO 
Executive moving forward to SEO Senior Executive/ 
SEO Strategist, SEO Manager and lastly as a SEO 
Director
 Pay Per Click (PPC)
   This job role demands an individual to be well-
versed in principles of search engine marketing 
(SEM) including search engine optimization (SEO.)
The end goal of every PPC professional is to turn 
the online marketing efforts and have the optimal 
ROI
Analyst
 Social Media Marketing (SMM)
   Behind every social media message there is a 
human messenger who conveys the company’s 
views to all its consumers A Social Media Executive 
manages all social media channels, campaigns to 
engage with the right audience creating a loyal 
customer base
   You can get into this field as a social media 
marketing executive as a SMM specialist, strategist 
or a consultant and finally as a social media 
marketing manager
Executive
Search Engine Marketing (SEM)
   SEM professionals are responsible for planning, 
implementing and managing the company's overall 
SEO strategy covering a wide variety of duties such 
as web marketing, web analytics, content strategy, 
keyword strategy etc.
    SEM executive moving forward to SEM senior 
executive/ SEM strategist, SEM Manager leading to 
a SEM Director are the career options available in 
this field
Content Writer
   Content writer creates content for blogs, articles, 
product descriptions, social media and for the company 
website along with evaluating analytics to modify 
content as required, regularly updating the company's 
website and promoting the company blog by pitching 
articles to various platforms.
    Junior content writer, Senior content writer, Content 
strategist are the career paths one can aim.
Digital Account Manager
   An account manager acts as a link between the 
company and the client From managing the 
clients accounts to listening to their needs and 
helping them to meet their objectives, and 
ensuring customer satisfaction
   The main task of an Account Manager is to 
acquire new business along with maintaining the 
existing business
FOR MORE DETAILS:
Visit our website i.e.
www.easydigiacademy.com
Or Contact us at
+91 7440940001
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YOU