Industrial Dyes And Pigments Used In Consumer Appliances
                     Industrial Dyes And Pigments Used In 
Consumer Appliances
Anil Kumar
Writes on functional and active ingredients for 
personal care, home care, hair colour 
intermediates, sun filter ingredients, FD&C 
pigments and dyes.
    The usage of industrial dyes, pigments, and colorants in consumer 
appliances is rapidly increasing. This is not at all surprising. Modern-day 
consumers are highly particular about colors while buying varied 
products. And, consumer appliances are no exception to that. Now, it 
would be helpful to focus on some of the important points related to 
the use of pigments and colors in home appliances. 
• Earlier, the primary purpose of the color of a consumer appliance product 
was to help buyers to distinguish it from other products. But things have 
changed in contemporary times. Nowadays, the color of any product is 
considered to be synonymous with the reputation and values of the 
concerned brand.
• In the past, things were much easier for the manufacturers of appliances, 
in terms of giving color to their products. They just had to choose one of 
these three: White, black, and stainless steel. Then, even buyers were 
focused on selecting one of the three choices. But the scenario now has 
drastically changed. Makers of consumer appliances are necessitated to 
bring out products in diverse shades, colors, and finishes.
• It is in this context that the role of pigments and dyes has become 
extremely crucial in home appliances. Businesses are heavily dependent 
on colorants to make sure that consumers have access to products of 
different attractive shades and finishes.
• As an example, let us first see the significance of plastic colorants. They 
both enhance the appearance of the product and improve its durability, 
as well. Here, masterbatches, colored compounds, colored pellets, paste 
colors, and dry colors, among others, are a few of the important 
elements.
• The primary difference in the above-mentioned colorants is the form in 
which they come in. Masterbatches are in granular form, while dry color 
is a powdery substance. Likewise, a masterbatch is also available in the 
form of a liquid. Liquid masterbatches are immensely useful when the 
product needs to be given only a light shade.
• The aspect of coloring consumer appliances is not as simple as it 
appears. Various pigments, dyes, and colors have to be combined most 
suitably to give the preferred color to a product. Here, there must not 
be any margin for error. Even a minor error could lead to the product 
getting a different color, which is very much unsuitable.
• Therefore, when it comes to colors, appliance makers are strongly 
advised to utilize the services of reputed manufacturers of colorants 
having a proven track record of supplying quality pigments and dyes.
• Another salient point is worthy of special mention. It is now being 
observed that mixtures of additives and colors are included in the 
materials that are used for making consumer appliances. This is a 
definite way to offer rugged products to consumers that last very long. 
For instance, these kinds of appliances are highly resistant to ultraviolet 
rays. Additionally, the basic properties of those materials remain 
unaffected.
• The dyes and pigments that are currently being sold in markets are way 
ahead of their counterparts of the past. The quality of present-day 
colorants is unquestionable. Once they are used in appliances, you don’t 
have to worry about the appearance of fingerprints and other marks on 
the products.
    In highly competitive marketplaces, industrial dyes and pigments have 
given appliance brands a tool to better serve the aspirations of their 
customers with eye-catching and appealing colors for appliances. These 
colorful appliances make the homes of consumers attractive. 
  About Vinner Labs
    Vinner Labs specialises in the supply of 
functional and active ingredients for 
personal care, home care, hair dye 
intermediates, sun filter ingredients, FD&C 
pigments and dyes․ We have global reach 
and focused approach towards providing 
our customers with best products via our 
networked manufacturing and R&D 
facilities․ Vinner Labs aims to provide a 
wide range of functional active ingredients 
from a variety of technological platforms․ 
We are one of the unique players in this 
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India․ We consider ourselves as value-
unlockers in a variety of personal care 
categories including beauty care, skin care, 
and hair care․