Advertising In The Digital Economy
                     Advertising In The Digital Economy
    Anita Ray
Writer at Marvist consulting, 
Marvist offshore digital marketing for SMB 
clients is appreciable, has job openings especially 
Digital marketing jobs in hyderabad at Marvist.
Digitalization has ushered a sea-change in commercial activities worldwide. From 
leisure activities to academic services, almost everything is available online. The 
growth of this virtual field has naturally opened up a new field for advertising. An 
online advertisement would reach a large number of people who use the Internet, 
be it on browsers or apps. Advertising in this modern digital economy has several 
perks.
Targeted Products: By recording the metrics and statistics of the advertisements, a 
company can track what exactly the customers want and tailor their products 
accordingly. Moreover, several technologies allow one to send advertisements to 
specific individuals.
Facebook Ads, for example, would send your advertisement to audiences with 
interests you specify. This makes advertising more efficient, as unlike the 
conventional ways of advertising where an advertisement was displayed to a broad 
audience in general, companies can now select highly targeted audiences.
Larger Audience: Although the audience is highly targeted, which means the ads are 
shown to select people, online advertising allows one to reach out to a much larger 
audience. Geographical boundaries are no longer a hindrance for advertising. It also 
helps companies gain popularity. Moreover, the targeted audience doesn’t limit the 
audience. Instead, it reaches a larger number of people who might be interested in 
the products or services.
Other Advantages: The list of these advantages goes on and on. Placing your ads 
online and tracking their statistics would allow you to get an insight into which ads 
are being more effective. Thus, you can customize your keywords, content, etc. in 
your future ads accordingly and therefore attract more customers. Online 
advertising allows a smaller company to compete with much bigger ones. For 
example, a paid ad in Google can put your company among the top results of the 
search engine.
As we can observe here, the advent of advertising in the digital economy is no less 
than a revolution. Online advertising also comes in a much larger variety and facets 
than offline ones.
Online Ads: Google Ads and Double Click are good options for doing pay per click 
and other types of ads through search engine marketing and websites. There is Bing 
ads as well as many other independent ad servers and networks that can help with 
advertising.
SEO: Search Engine Optimisation, also known as SEO, is one of the best ways to 
advertise your products and services via search engines without paying for ads. 
Proper choice of keywords, neat and easily accessible website architecture, and 
some other factors can push your website or blog to one of the top search results. 
You don’t need to worry even if you don’t know how to do these, as an SEO expert 
can help you with it.
Social Media Advertising: There is a large variety of social media platforms each 
offering their unique advantages and options to reach out to a large number of 
people. Facebook is one effective way to reach a large number of people.
Content: Content is one of the most important activities and building blocks for any 
type of online advertising. Content must keep the audiences engaged, along with 
spreading the word about a company and its products. Content needs to be created 
for a variety of styles, such as leisure reads, informative blogs, or even in a direct 
manner of marketing.
Images and videos always attract audiences more than text. An eye-catching banner 
on a website is sure to stand out and pull the attention of the people visiting the 
site. Several online tools and plugins can help you optimize your ad, thus earning 
you an even larger audience while making your ad more compelling. It is quite 
evident that for advertising, the digital economy is a field full of opportunities, with 
a large variety of options, strategies, and better audiences.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!