Difference Between Marketing And Advertising
                     Difference Between Marketing And 
Advertising
    Anita Ray
Writer at Marvist consulting, a company which 
offers offshore digital marketing for SMB 
clients, has jobs openings especially 
Digital marketing jobs in hyderabad at Marvist
Marketing is less understood than advertising, maybe because people are exposed 
to the advertising process more than the marketing process. Both marketing and 
advertising are different, marketing is a more wider-reaching process, while 
advertising is specific to brand communication.
Marketing is a business activity or process which involves understanding, 
identifying, and satisfying customer needs. And it is the process of establishing 
relationships between an organization and its audience.  Marketing is a process 
where a company researches the markets and understands it. Then, it creates a 
strategy for how the company can serve some sections of the market profitably, 
defines its products or services and offers it to the marketplace.
In a market category for a certain product, one company may choose a fuel-efficient 
product while another company’s marketing process may choose to serve the 
market category with a product with more power. The product is defined by a 
company to be profitable, as well as being able to successfully win in competition 
with other products.
While the objective of advertising is to persuade more and more people towards the 
products and services. Advertising is done for promoting the products and services 
and to create awareness among people on various products. It is a technique 
through which one message can reach a large number of people, it helps the 
company to grab more and more customer’s attention. Advertising is a specific step 
in marketing. Let’s discuss in further detail what is the difference between 
marketing and advertising.
Marketing And Advertising – Difference In Scope
Marketing is a more analytical and wider-reaching process and marketing is both 
research and execution in practice based on the research findings. Marketing is 
preparing a product for the marketplace. Marketing is a process of facilitating a 
mutually beneficial exchange of products or services that are designed through a 
framework of systematic planning, implementation, and control of specific activities.
Advertising is the only specific process component of the overall marketing process. 
Advertising is specific to brand communication and it is straight practice. Advertising 
uses the information and the data collected by marketing, which will help to 
communicate with the brand easily. It will simply be the process. Advertising is 
making your product and service known to an audience or the market.
Marketing And Advertising – Type Of Skills
In marketing, certain skills are required to be successful in the market. The marketer 
should have a learning attitude, with organizational skills. Should be efficient in 
research, be objective, and interpersonal skills. Should be seen always from a 
customer point of view or need to have a customer-centric mindset. Should be able 
to understand the roles and responsibilities of various departments.
Essential to have the skills to share ideas and educate various stakeholders about 
market feedback and future direction. In marketing, it is important to have a win-
win attitude and should have good presentation skills.
Unlike with marketing skills, in advertising other, different skills are required. In 
advertising, it is important to have creative skills, as you need to create amazing 
eye-catching and compelling campaigns. Require good time management skills to 
manage multiple campaigns and should be able to deliver impactful advertising 
communications to the audience.
Good Marketing Can Minimise Advertising Cost
Marketing involves identifying and satisfying customer needs. Marketing is an 
effective way to build a strong relationship between the buyer and the seller. In 
marketing, it is very important to understand the customer’s needs. Good marketing 
can help minimize advertising expenses. If you examine products that are results of 
good marketing – they sell themselves with minimal advertising. Power bikes that 
have decent fuel efficiency are well received in Indian markets. It first got success 
with Pulsar and Apache bikes. With the growing affluence of the Indian consumers, 
it caused the success of Enfield Bullet and Jawa bikes also.
The modern Enfield Bullet – not only was modified with better mileage but practical 
changes were made like putting the brake lever on the right side and gear level on 
the left side. These great success stories are because of good marketing. In cars, 
Renault has been successful with good marketing with Duster and then with Renault 
Kwid. A cost-effective and good entry-level product has been rewarded with Maruti 
800, Maruti Alto, Renault Kwid, Hyundai Santro and i10 in the Indian market.
Many times advertising is just an unwanted necessity caused by a lack of good 
marketing and inability to create a superior product offering. A hungry person does 
not need an advertisement to start eating. Similarly, a product that meets the needs 
of a large number of customers substantially better than other products is bound to 
be successful. Advertising may help with faster adoption and gaining potential 
customers more quickly. But it cannot sell a weak product – which essentially is a 
result of bad marketing.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!