Disadvantages Of Affiliate Marketing For Advertisers
                     Disadvantages Of Affiliate Marketing For 
Advertisers
    Anita Ray
Writer at Marvist consulting, 
Marvist offshore digital marketing for SMB 
clients is appreciable, has jobs openings 
especially 
Digital marketing jobs in hyderabad at Marvist
Affiliate marketing is a joint business partnership between the advertiser and 
publisher. Where the advertiser is the brand owner who owns the products or 
services and the publisher or the affiliate is the one who promotes the products on 
his/her website. In affiliate marketing, the moment a customer makes a purchase of 
goods or services, from the publisher’s website by clicking the affiliate link, a part of 
the profit generated from that particular transaction is credited to the publisher’s 
account as a commission.
Like any other business platform, in affiliate marketing also there are some 
disadvantages attached to it. In case, if the publisher will get into false and 
misleading advertising to earn the sales commission. These kinds of activities can 
damage the advertisers’ business and it’s brand reputation. Let’s discuss in detail 
some of the major drawbacks of affiliate marketing for advertisers.
High Competition
For most good products in affiliate marketing, there is huge competition in the 
market, so it is a difficult task to promote and to get success in this competitive 
marketplace. If the advertiser wants to promote any product thought the publisher, 
there is a high chance that there are many others who already are doing the same 
So, Your product or service needs to be either outstanding or unique as compared 
to all others out there to get it clicked. It’s a bit difficult task in this competitive 
market to achieve the attention of the people who are interested and who will buy.
Doesn’t Attract The Right Kind Of Traffic
In order to succeed and sustain in affiliate marketing, you need to drive the right 
kind of traffic to your website. It is important to bring the right kind of traffic from 
the people who are interested in your affiliate products. If affiliates attract the 
wrong kind of traffic, even the volume of visitors may be higher, but it doesn’t get 
converted into sales, so it’s not helpful. To get the right traffic to your site, you have 
to optimize and have to do proper research to ensure that you will only get traffic 
from people who are interested in the products and services that you are 
promoting.
Publishers Are Not Trust-Worthy
In affiliate marketing, many times you hire a bad publisher, who can misleading 
advertising. Some fraud publishers may make claims and promises regarding the 
product and service which are completely exaggerated. By such fraudulent activity, 
the advertisers can lose potential customers, and which can harm the advertiser’s 
business in the long run.
Time Taking
Affiliate marketing is time taking because, finding a trustable, good, experienced 
publisher is not an easy task you need to have a lot of patience and have to search 
for a good publisher for your brand. There are so many companies that might offer 
the same product that you offer. So, it is very tough and time taking task for the 
advertisers to stand out and make their customers understand that the products or 
service quality is superior.
Publishers Create Wrong Advertisements
Most of the time, publishers use wrong tactics and will get into some fraud 
activities, such as by creating false advertising, spamming email list, and market the 
advertiser’s product under a hollow or untrue pretense, which can negatively 
impact the advertiser’s brand name. Even though there are some guidelines for 
publishers that they must comply to become an affiliate, but there is always a risk 
that the publishers could harm the advertisers’ business and its reputation.
Inconsistent Results
For advertisers in affiliate marketing, the results or outcomes won’t be consistent all 
the time in terms of traffic or in terms of selling, and this will make it difficult to 
forecast the outcome of using affiliate marketing.
Final Key Takeaways
Even though affiliate marketing has its drawbacks, but at the end of the day, it will 
drive you with decent sales and visitors to your website in the long term. So, before 
getting started with affiliate marketing, study the platform properly before you 
approach it.
It’s good to read the above-mentioned points which will help you to understand the 
cons of affiliate marketing and apply it before you hire a publisher who will promote 
your product to increase sales. There are two sides of the same coin, in the same 
way, an affiliate program has also got some drawbacks for advertisers which can be 
minimized by paying attention and by following best practices.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!