Interstitial Ads – Advantages and Disadvantages
                     Interstitial Ads – Advantages and 
Disadvantages
Anita Ray
Writer at Marvist consulting, 
Marvist offshore digital marketing for SMB 
clients is appreciable, has jobs openings 
especially 
Digital Marketing jobs in hyderabad at Marvist
As a business in today’s era, you cannot forego the opportunities presented by 
online advertising. And one of the ways to attract the attention of the users is by 
using the interstitial ads. The interstitial ads are those that are visible on a webpage 
as it loads. These online ads are useful to grab eyeballs of the website or app 
visitors.
Usually, interstitial ads are placed at the time a webpage is loading. It can also be 
used between the different levels of an online game or to connect activities. The 
users typically have a choice – they can either view the ad completely or skip the ad 
and go to the intended page directly.
An interstitial ad can include all kinds of elements – graphics, photos, text and video. 
However, the first question is whether you should use it or not? There is no single 
answer to this. What you need to understand is that when it comes to online 
adverts, you need to carefully weigh the pros and cons before choosing to use them.
Benefits Of Using Interstitial Ads
There are a few reasons for choosing interstitials ads over other types of ads. The 
key reasons for doing these interstitial ads are provided below.
Interstitial Ads Are Interesting: When this ad is used properly, it can bring together 
an attractive aspect to showcase your products and services. Moreover, as you allow 
the user to view or skip, it isn’t as big a bother as most other online ads.
Interstitial Ads Are Comprehensive: While an interstitial ad may only contain text, 
there is no limit to how you present content here. Therefore, it is easier to include 
fascinating images or videos in the ad to make it successful.
Interstitial Ads Capture Attention: If placed in the correct position, the user 
experience of interstitial ads is ideal to capture the attention of the target audience. 
While the user waits for a webpage to load or the next level of activity, it becomes a 
suitable option for use.
It May Delay Loading Time: If the interstitial ad goes on and on, and the webpage 
takes a long time to load, the user is sure to feel irritated with the website. The ad 
must load quickly as well.
Here also, you can ensure that the ads are loaded in advance so that the user has a 
seamless experience. With this, you will surely be able to have an opportunity to 
display your products or services with ease and efficiency.
Disadvantages Of Interstitial Ads
There are some aspects of interstitial ads that are not advantages, it is important to 
be aware of them to sidestep these disadvantages
It May Hamper User Experience: If you opt for too many such ads, it may even 
annoy the user so much that they leave the site. It would definitely be so when the 
user faces an ad at every step of the way.
The solution is simple enough; even though interstitial ads may be useful, you 
should always keep in mind that too much of anything isn’t good. Therefore, you 
need to ensure that the number is kept to a minimum.
Ensuring Interstitial Ads Work For Your Business
Here is a quick tip. Keep experimenting and keep monitoring the performance of 
these ads. Wait for sufficient impressions before making further decisions. Also, 
don’t go by what has worked for others. See if the same is working for your website 
too.  The interstitial ads are easy, effective and eye-catching, and can be a good tool 
for more success in your advertising campaigns.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!