Introduction to Digital Advertising
                     Introduction to Digital Advertising
   Anita Ray
Writer at Marvist consulting, 
Marvist offshore digital marketing for SMB 
clients is appreciable, has job openings 
especially 
Digital Marketing jobs in hyderabad at Marvist 
Running a business entails a lot of responsibilities. And one aspect that you simply 
cannot disregard is the marketing side of your business. Advertising your products 
and services is an essential element of marketing. Proper utilization of digital 
advertising is directly proportional to boosting your business sales.
While the concept isn’t new, digital advertising has undergone significant changes 
over time. Before you delve into the current trends in this regard, here is a quick 
look at the three important questions – what, when, and why.
What Is Digital Advertising?
Simply put, the use of digital platforms or mediums for advertising purposes can be 
termed as digital advertising. While it has been in use since the 1990s, regular 
updates have changed the way it is used by businesses today. The first banner ad 
was simple enough; but in the present scenario, you have to mix and match various 
methods and mediums to avail the best results.
It may be a straightforward banner, an interesting interstitial, or a video ad – 
whatever you choose is essentially dependent on the way you want to digitally 
showcase your products and services in front of the target audience.
When Should You Use Digital Advertising?
It is imperative to use a mix of traditional and digital advertising methods to 
enhance your outreach. For all businesses, may it be a local florist or an 
international logistics company; digital advertising can come in handy, especially 
when used to balance out the more conventional strategies.
There are several things you may opt for – social media ads, email advertising, 
rewards program, search engine optimization, and many others. The ideal thing to 
do is, however, to utilize various tactics.
Why Should You Use Digital Advertising?
Digital advertising is the need for the day. Gone are the days when businesses were 
unable to gauge the effectiveness of their advertisement campaigns. With the use of 
online resources, it is possible to evaluate the effectiveness of the strategies 
implemented. It offers several advantages based on the way it works.
It is easy to plan and execute. Creating and implementing online advertising 
methods is quite simple. You can opt for a few strategies at the beginning, perhaps 
email advertising, social media ads and content optimization, and gradually add 
more to the mix. Continuous additions and alterations frequently lead to superior 
results.
It is easy to track and upgrade. While it was difficult to assess the success of 
traditional advertising, digital platforms offer a clear idea of what works for your 
business. With real-time tracking of data, you get to understand what appeals to 
your target demographic. Also, it is quite straightforward to change your strategies 
to boost success.
It is easy on your funds. One of the good things about digital advertising is that it is 
often quite cost-effective. It does not require a lot of money. If you are not sure 
about how much to invest in this, it is better to consult a professional digital 
marketing agency to provide a few options and an approach to move forward. While 
doing it yourself may seem appealing, usually it is a little more difficult than it 
appears.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!