The Rise Of The Digital Economy In India
                     The Rise Of The Digital Economy In India
    Anita Ray
Writer at Marvist consulting, a company which 
offers offshore digital marketing for SMB 
clients, has jobs openings especially 
Digital marketing jobs in hyderabad at Marvist
.
The term ‘digital’ has become very common in recent years. The extent is such, that 
it can be used in almost every field. Similarly, in India, the concept of the digital 
economy is becoming popular. Online transactions and business activities have 
shown a significant rise in the last decade. However, let us first take a look at what 
the digital economy means.
What Is The Digital Economy?
Every economic transaction that takes place online can be categorized as a digital 
economy. Also known as a web economy or internet economy, it covers a variety of 
social, cultural, economic, and business activities.
Growth Of Digital Economy
In the past few years, activities on digital platforms have increased considerably. 
With more and more people gaining access to the internet, social media sites are 
becoming major advertising platforms. Goods are being bought and sold online. The 
digital economy mainly consists of 3 components: e-business infrastructure, e-
commerce, and e-business.  
Positive Impact Of The Digital Economy
The digital economy has boosted business activities in numerous ways. Some of 
them are as follows:
E-commerce Sector: With e-commerce becoming very popular, companies that have 
gone digital by selling their goods online have earned great profit. Moreover, it has 
made the marketing and distribution of goods much easier. As a major part of the 
population prefers to shop online with the comfort of their home, this trend is 
expected to continue and even grow more in near future.
Internet Usage: Just like ancillary industries, the digital economy has helped other 
related businesses grow. Internet, which forms the basis of the digital economy now 
plays a crucial role in one’s everyday life. The demand for as well as investment in 
the internet and other related things such as software, hardware, technology, 
communication services, etc. has witnessed a massive boost.
Digitalized Goods: Several goods items are now easily available in a digital form. For 
example, earlier people had to purchase music CDs and cassettes, but now all such 
items like music, movies, etc. are available on the internet. Many services are 
available in digital form too, such as online academic courses, online software-
related services, etc.
Transparency: With the advent of the digital economy and e-commerce, the 
authorities have been able to control corruption and black money to a significant 
extent. This is because digital transactions are much more transparent. This is why, 
during demonetization, which was undertaken to deal with corruption, the 
government emphasized on digital transactions.
Employment: Though people often blame digitalization for the lack of 
entertainment, it is to be noted that it has created employment in other fields. For 
example, the online availability of various services has reduced employment in 
certain sectors. However, skilled and dedicated professionals are required to keep 
the online systems running smoothly, to take care of cybersecurity, to build 
software, etc.
The growth of the digital economy in India has already picked up the pace. The 
digital consumer base in India is the fastest among the 17 major economies of the 
world. Currently, India is the 2nd largest digital economy. It is projected that by 
2025, India’s digital economy would grow to a trillion dollars. The rise of the digital 
economy is quite impressive and is expected to grow even more in the future.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!