How Smartphone Has Changed Buyer Behaviour
                     How Smartphone Has Changed Buyer 
Behavior
Anita Ray
Writer at Marvist consulting and writes for
 Marvist Digital Marketing's blog.
If the question as to which is the most outstanding of all technological 
developments of the last decade is raised, majority of people come out with only 
one answer! Yes! It is the entry of smartphone! This smartphone device has 
dramatically simplified the day-to-day lives of people.  Smartphone with its ability to 
keep you constantly updated due to its always-on connection to Internet. The 
corresponding scenario now is such that, seeing someone without a smartphone 
has become a rarity!
No realm of human existence is untouched by the powerful influence of 
smartphones and, this is not mere exaggeration! But, this particular article is 
confined to briefly discussing the change in buyer behavior attributable to 
smartphone with constant access to internet. The following are few of the 
pertinent primary points:
 In the pre-smartphone age too, online buying was very much there, but it was 
understandably restricted to laptops and desktops. People had to wait till they 
reach their homes or offices, to carry out these online transactions. But that is 
now a passé, thanks to smartphones. Consumers are enabled to buy the 
products and services even while they are on move, by few gentle touches with 
finger on their smart devices
 Till the not-that-distant past, that was beyond the purview of even science 
fiction! There’s a continuous increase in the segment comprising of people 
who prefer to buy through smartphones! 
 Buyers opting for online purchases are consuming notably less time in 
selecting the product or service of their preference. This is not the case when 
the traditional method of visiting a brick-and-mortar store is taken into 
consideration.
 When people want to transact at brick-and-mortar stores as well, they now first 
prefer to extensively research the Internet through their devices. So, even the 
decision to walk into a particular outlet is arrived at, based on what the 
smartphone tells customers.
 Consumers carefully analyze several parameters before they choose a specific 
brand. In relation to online buyers, the most salient of those factors is the 
capability of a brand to provide hassle-free shopping experience on 
smartphones. The implication then is that, if a seller/service provider fails to do 
that, buyers tend to just reject the concerned brand. A smooth Internet-based 
buying process is what the buyer desires.
 No business can now afford to have a “taken for granted” attitude towards 
buyers. This is because; buyers are now in a position of power! They use the 
smartphone to research and compare the price quoted by you with that of 
competing products or services. If your price is just bit higher, you lose the 
prospective buyers to competitors. For buyers, blindly trusting the words of 
salespersons has now become nothing more than a thing of the past.
 With incessant access to vast information about numerous brands, online buyers 
are more educated than ever before. They are quite knowledgeable and hence 
able to segregate brands of their choice from those not matching their 
requirements.  
 Well over 50 percent of people using smart devices for purchases have no 
objection to giving their actual location to sellers, in return for attractive offers.
 A leading research study highlights that nearly 40 percent of buyers make use of 
smartphones for buying, on a weekly basis.
 
Business entities are strongly advised to have awareness of this changed buyer 
behavior. It is only then that organizations can devise apt digital marketing 
practices. 
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!