Types Of Online Ads And How To Use Them
                     Types Of Online Ads And How To Use Them
Anita Ray
Writer at Marvist consulting, company which 
offers Offshore digital marketing for SMB 
clients, has job openings especially
 Digital Marketing jobs in hyderabad at Marvist
Online advertising has come a long way. And so, have the ways to bring forth the 
attention of the target consumers to your products or services. Gone are the days of 
in-your-face ads that were too intruding, to begin with. Today, the only thing that 
works is discreet ads that pop up at the right moment and encourage the right 
person to make a favorable decision.
Online ads are of 3 types – paid, earned and owned media. Paid advertisement is 
fairly obvious, many of the online ads discussed here are paid ads.  Owned media 
includes blogs, content marketing, and email marketing.  When a company does 
good work and establishes a good reputation then it earns a good reputation. 
Others say good things about the company or brand, which is called earned media.
Many of the ads are paid ones, where the advertiser needs to pay another party to 
get an opportunity to approach an audience. Here are some of the popular online 
ads that can be put to good use for your business.
Banner or Text Ads: A short text placed on the webpage is termed as a text ad and a 
small image or graphic that is placed on the webpage is termed as a banner ad. 
These ads contain a hyperlink to a specific page on the website, which has the 
details of the products or services offered. This text and/or images on the ads act as 
an inspiration that encourages visitors to buy.
Video Ads: Short, bright, engaging – videos are ideal to capture the attention of the 
target audience. It may or may not be a video ad that offers rewards; however, it is 
always better to give a little incentive to watch it.
Interstitial Ads: An ad that shows while a webpage is loading can be effectual in 
ensuring the user sees it. Usually disappearing automatically as soon as the page 
loads, this helps to advertise your products and services not too blatantly.
Pop-up Ads: Often considered to be quite a nuisance by users, these need to be 
used very carefully. When a webpage is opened or closed, these ads often pop up. 
However, it is also to be kept in mind that some settings may block these as well.
Rewards and Coupons: Use of rewards or coupons to make certain that consumers 
come back to you is an oft-applied strategy. Offering a coupon for first-time 
customers or reward points for repeat ones is quite successful if used properly.
Diverse types of online ads are used for effective marketing. Which one would be 
ideal for you? Do you choose a specific method? Or what works best is an 
assortment of the different kinds of online ads so that it provides an overall 
predictable result. That is something that each marketer needs to decide based on 
the circumstances of the situation.
It is imperative to continue to frequently add and alter the types of ads you use for 
targeting consumers. After all, marketing strategies can never be stagnant. You need 
to keep on experimenting to find the most appropriate way to advertise your 
products and services to attract the right section of the audience.
The next important question is – which online ads would be suitable for your 
business? There is no single answer to this. Every business is different, and you need 
to find a suitable situation that works for your business situation.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!