Types of Social Media
                     Types of Social Media
Anitha Ray
Writer at Marvist Consulting and writes for 
Marvist Digital Marketing's blog.
Types of Social Media - 1
While talking about social media, people generally visualize the biggest networks like 
Facebook, YouTube and LinkedIn at the back of their minds. However, social media is 
much more vast, and it definitely goes beyond social networking sites. Each of these 
network groups has a certain specialization, and accordingly, have their respective user 
bases. Instagram and Pinterest being two of the relatively new platforms on social 
media, other platforms are quickly targeting their niche users. In this article, you will 
come to know about different types of social media platforms.
Types of Social Media - 2
Social networking sites
Most of the people are familiar with social networking sites. These include websites 
like Twitter, Instagram, Facebook and LinkedIn. These platforms are basically used for 
knowledge-sharing and interaction between persons and groups. The users on social 
networking sites can share their thoughts, upload visuals, create content and form 
various groups, based on their interests. Accordingly, they can be a part of lively 
discussions. Social networking sites are developed around the users and focus on all 
the aspects that are important to their social circles.
Types of Social Media - 3
Social review sites
With the growth of the eCommerce market, social review sites have gained prominence. 
While buying online products, people often tend to check out the reviews and 
recommendations of existing buyers. You might be familiar with review portals like 
TripAdvisor and Yelp. The community members can post their reviews from different 
locations and share their experiences. As a result, the new users need not depend solely 
on guesswork, when they seek services from hotels, restaurants and other service 
providers. Besides, business firms can benefit from these reviews, whether they are 
good or bad. In the process, they can get a better understanding of the perspective of 
the customers and resolve their problems.
Types of Social Media - 4
Image sharing sites
Some social media sites like Snapchat and Instagram have been developed solely with 
the motive of sharing visual content. This includes videos, images, illustrations and 
infographics. Since visuals are powerful, they can easily grab the attention of the 
customers. Evidently, business firms can benefit from these image sharing sites. The 
users create and share images, that can initiate conversations. User-generated content 
forms one of the key components of image-sharing sites. Besides, users can run 
campaigns on Instagram and other sites. The users carry out discussions over the shared 
content, which creates a better bond among them.
Types of Social Media - 5
Video hosting sites
Certain social media sites are used to host videos. Take the instance of YouTube. The 
users can create and upload video, stream online video, download them and share their 
opinions. This has revolutionized the way video is shared on social media. Besides, 
enhancements in connectivity and technology have made more data available to the 
users. Vimeo and YouTube are two of the largest video hosting platforms. As a result, 
users can compile content and share them. On these portals, you can stream online 
videos or promote your brand through creative visuals. Powerful visuals can foster a 
greater degree of engagement among users.
Types of Social Media - 6
Apart from the social media sites mentioned above, you have community blogs. On 
these portals, you can voice your opinions through blogs and online content. You must 
be knowing about shared blogging platforms like Tumblr and Medium. Besides, you 
have various discussion sites, where you can share your opinion and find valuable 
feedback on a given topic from other users. Depending on your goals and activities, you 
need to choose the right social media platforms.
About Marvist
Marvist Digital Marketing, a 14 years old premium company, has established a 
special niche for their high-end professional service to the small and medium 
enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ 
medium firms with its expertise and innovative approach that offered true economic 
value to the customers.
Thank you for your  time in reading this article!