Methods and Benefits of Mobile Advertising for Automotive Dealerships
                     Methods and Benefits of Mobile Advertising for 
Automotive Dealerships
Anthea Johnson
Writer at Knowledge-peak.com 
creates content to support 
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Mobile phones are a revolutionary communication medium for 
individuals and businesses and opens an interactive channel 
to pursue everyone. Today, here are ninety one percent of 
the US population have a mobile phone, of them one in four 
subscribers accessing the mobile web regularly. Customers 
are researching their next vehicle, test drives and requesting 
brochures, finding nearest dealers and automotive service 
providers or centers receiving timely service alerts like oil 
changes through mobile phones. 22 percent of all mobile 
internet users in US bought a car from the past six months. 
38 percent of active US mobile phone internet users are 
willing to buy automobile from nearest locations.
Methods of mobile advertising: There are different methods in mobile 
advertising, each one has its unique way to reach effectively to the mobile 
user. Now we will see those methods.
Mobile web: Before making a decision to buy, customers or consumers 
are using mobile websites of auto companies and dealerships websites to 
research for the vehicles of new or old models, those are like scheduling a 
test drive, price comparison etc. Automobile manufacturers and dealers 
should consider marketing through mobile and using both rich mobile 
media and standard ads to deliver relevant and targeted interactive 
messages, which can help the consumers purchase decision.
Mobile search for local: Using of mobile devices for local search 
frequency is increasing by the consumers. As per a recent survey more 
than 40% of smartphone users in the US, using mobile search at least 
once in a day.
Mobile applications: There are many mobile application or app stores 
having hundreds of thousands of apps generating billions of apps 
downloads. The consumers of United States are expected to download 1.6 
billion applications in 2010, it is increasing to six billion applications in 
2014.
Text messaging: SMS is an effective method for auto dealerships, because 
of there are more than five billion text messages are exchanging per day 
by consumers.
Voice: The mobile phone is the primary phone for many consumers. 
According to the centers for disease control, nearly 35 percent of United 
States customers no longer use the landline phone and shut off it as their 
primary phone.
Benefits of mobile advertising: The following are some of the major 
benefits of mobile advertising.
Better targeting capabilities: The auto related mobile campaigns by the 
dealerships can be more relevant and targeted to the consumers, so the 
response can be increase. Automotive companies and dealerships can 
target based on a combination of different parameters including time of 
the day, household income, gender, age, wireless carrier, handset, 
consumer’s online behavior, or location.
Location based services: Auto dealerships can take the advantage of 
mobile medium to deliver geo targeted push notifications or alerts on the 
offerings. Consumers would be interest in tracking the services of the 
dealerships and companies on the go, so it is very important for auto 
dealerships services.
Content drives traffic: According to the Millennial Media survey, nearly 
twenty one percent of customers who keep up automobile info read the 
automobile content daily. The original content and the clearly defined 
keywords can help to increase the search engine ranking. To attract the 
visitors, the content is tailored and should be frequently updated.
Mobile optimized websites: Mobile optimized websites are helps to load 
quickly in the mobile phones. According to JD Powers automobile site 
survey 2012, 31% of the shoppers are actively looking to busy a vehicle 
by researching through their smartphones.
Based on local factors and the local consumer behavior, benefits will 
vary. Having a mobile presence of a website is very helpful. There are so 
many companies offering the website conversion in to the mobile view 
with a minimal expenses.
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