What is OFF Page SEO
                     OFF PAGE 
SEO
WHAT IS OFF PAGE 
• Off-page SEO refersS toE SOEO  t?actics applied outside of a 
website to improve its rankings.
•  These tactics often include link building, guest posting, 
social media marketing, and more. 
• The goal of off-page SEO is to get search engines (and 
users) to see your site as more trustworthy and 
authoritative.
Is off-page SEO effective?
• Off-Page SEO plays a vital role in helping the 
google ranking of the content and increase in 
the number of visitors to the various 
websites.
•  Off-page optimization is the process of 
raising a website's position in search results 
through actions taken off the page.
TYPES OF OFF 
1P. ALinGkE b uSilEdiOng ?
2. Content marketing
3. Social media marketing
4. Guest posting
5. Podcasts
6. Video marketing
Why is off-page SEO so 
important?
Studies show that backlinks are the 
most critical element of off-page 
BacklinkoS’sE sOtud.y on the 
search engine ranking factors for 2020 found a direct 
correlation between the total number of backlinks 
and Google ranking.

1. Link building
• Link building is a process of getting quality inbound links to 
your website. It improves the search engine rankings of a 
page so that the user can easily find the site.
• Backlinks pointing back to a URL signal the search engines 
(Google and Bing) that the site is a reliable source of 
information.
•  Links from authority websites signal that the website should 
be easily visible to people searching for that information.
2. Content 
The first thought tmhat comaes rto kmined whteni wne thgink of content marketing is that it is on-page SEO. This includes creating and publishing content on your website.
But holistically talking, content marketing is a part of both on-page and off-page techniques. Publishing 
detailed content on your website is only one part of content marketing. The second part, of creating 
and publishing anywhere on the internet, also falls under content marketing.
When you write a guest post in an industry publication, that is also content marketing. Publishing an 
infographic, case study, or a survey that gets covered by a top-tier website is also content marketing.
When you create engaging and informative assets on your website, others would want to share and link to your 
content. You could go a step ahead and promote them to make it a part of off-page SEO.
3. Social media 
• In this mobimle-firast wrokrlde, 97t%i nof dgigital consumers use social media every month.
• In 2020, social media plays a vital role in how we use the web, search and 
social media for answers to our questions. Think about how often we use 
social media platforms as search engines or answer engines.
• Although social shares do not affect the search ranking, you can still 
leverage social networks to engage with your audience. They can be used 
to increase the reach of your content. Treat them as discovery platforms 
that put you in front of your potential customers.
4. Guest 
Guest posting contributes far more to your marketing strategy than being used to build links. 
Additionally, it pis onoe ofs thet coimnmognly used and effective link building strategies as per a SEMrush survey.
When you write a guest post on a credible website, you gain more recognition while building authority. 
Undoubtedly, you get a valuable backlink in the author bio or the article itself. Adding to the fact that 
it puts your brand in front of a targeted audience and sends relevant traffic to your site.
 As per Google’s EAT score, it relates to producing relevant and useful content by people who are 
experts in a particular field.
Here’s a process you can follow to build links with guest blogging:
• Research relevant websites in your industry – You can do this manually by typing “keyword” and 
“writing for us” in Google
5. Podcasts
There are 850,000 podcasts right now, which makes them insanely 
popular. Did you know 51% of the U.S. population has listened to a 
podcast once in their lifetime? Thirty-two percent of Americans 
listen to a podcast at least once every month.
Podcasts are becoming a viable part of the marketing strategy for 
businesses of all sizes. Not just that, Google has started to index 
podcasts and rank them.
6. Video marketing
Video marketing is becoming the de-facto content format online. It was no exaggeration when they 
predicted 2020 to be the year of video. The key statistics that prove our point are:
• YouTube is the largest video platform and the second most popular website in the world.
• People don’t just visit YouTube. They spend a significant amount of time on YouTube daily.
• Sixty percent of users watch Facebook videos.
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