7 Tricks to Sell your Old Home Instantly
                     
7 Tricks to Sell your 
Old  Home 
Instantly
As every realtor knows, it’s far easier to  
market a new home than an old one! 
We  bring you some tips to succeed 
with  marketing older property.
How Do you Market Older 
Homes?
It’s very important to prepare well 
before  you start to market an older 
home, and  these tips can help you to 
make a quick  sale at the best price 
possible.
1. Upgrade the Interior and 
Fix  any Repairs
Prospective buyers will always look to see if the home is in  
move-in condition, and upgrading the interior will fetch you the 
 best price as well. Take a look at similar homes in the area to  
get insights into the amenities and prices in the neighborhood. 
 This will help you to determine what needs to be upgraded  
before you start marketing the home. Once you are armed with  
your check-list, do a Walkthrough Inspection and let the seller  
have a list of recommended fixes and upgrades. Make sure that  
your list is comprehensive, and includes:
Fix cracks in the walls and ceiling, and repair the roof 
(replace  it if you have to)
Take care of plumbing issues and leaky or scratched fixtures 
in  the bathroom and kitchen
Keep a check on code violations such as exposed wires,
damaged lighting, and get them fixed on priority
Check the flooring. Get it deep cleaned, and replace tiles 
if  necessary
Tear up old carpet and polish wood flooring
Get an expert to check and clean the heating and 
cooling  systems, also the septic system
Paint the home in neutral colorsClean windows, repair
damaged window 
treatments  Get new drapes
Let the homeowner know what’s trending
on the market, and what buyers will be looking  
for. Give them insights into the styles and colors that
are popular. It’s important to paint, replace the 
flooring,
and get new fixtures; and they will be able to recover the 
cost  during the sale.
Incase the homeowner is not in a position to carry out these  
improvements or the home is in such poor condition that  
upgrades do not make sense, you should sell the home “as-
is.”  You will get a lower price, as the
buyer assumes all risks. The  homeowner will not be required 
to offer guarantees on the  condition of the home. In this case, 
the home will be sold without  warranty, and there will be no 
inspection. Such a sale will  normally be a “cash only” sale.
Homes in this condition are highly sought after by contractors 
 and flippers, and if priced low enough, you can be sure that 
the  property will get plenty of offers!
2. Create a Great First 
Impression!
First impressions matter and the home needs to appeal visually  
to the buyer. Imagine yourself as the buyer and see the 
property  through his eyes. Clear the porch of all clutter and 
power wash  the drive, sidewalks, and the façade of the house. 
Clean up the  garden and mow the lawns. You can be sure that 
the money  spent on this clean up will be completely 
recovered during  the sale!
3. Post your Property 
Online
Almost all buyers start their search online, and it has been  
estimated that a massive 35% of buyers would even purchase a  
home online without having visited! A higher percentage would  
take on a rental they have never seen. Hard to believe, but there 
it  is! Make sure that your listing has captivating content and the 
 pricing is right.
Use the right words to highlight the positive features of the 
home.  Do not use filler words or descriptive words that have 
come to  convey a negative impression. Most people know that 
‘vintage’ is  a euphemism for very old, and ‘cozy’ means small! If 
the realtor  mentions that a home has ‘plenty of potentials’, it 
probably means  that there is going to be a complete renovation 
needed. People  are very smart at reading between the lines, so 
steer clear of such  descriptions.
If the seller can offer a home warranty, the potential buyer is 
more  likely to have peace of mind that should something go 
wrong they  will be compensated. This is likely to result in a 
quicker sale.
Be careful when you post the pricing. Homes that are priced too 
 low will be seen as a risk, while if the price is too high buyers 
will  not be positive.
4. Add High-
Quality  
4. Add High-Quality 
Photographs
Pictures say aP lhot,o atnod gbyr aadpdhinsg clear, quality photographs of 
the  inside and outside of the home you can easily grab buyer  
attention. You should always post both interior and exterior  
photos, otherwise, buyers will assume the worst, and will make  
negative assumptions about the missing pictures. You should  
post pictures of the garden as well, especially if there are any  
interesting features like a pool or a treehouse.
Before posting the pictures, work on them to make them look  
good. Frame the pictures well by cropping out any unwanted  
elements. Remove evidence of children or pets.
In interior pictures, you should open drapes and blinds to
brighten rooms. Don’t miss out on any rooms that have been  
listed, or the potential buyer will wonder why it was left out. In 
the  kitchen, you should remove trash cans, and in the 
bathrooms,  you should close toilet lids. Keep some potted 
plants around the  home to add visual appeal.
5. Advertise Right!
Your advertisements should appear in publications for the  
restoration of old homes such as This Old House and Country  
Living. Some websites cater exclusively to old house real estate,  
and buyers who are interested in vintage and historic homes 
would  look up your listing. Add your profile to such pages so that 
the right  people can approach you.
Also, try advertising in newspapers and on
every possible website, and put up banners across  
the city if possible. Offer discounts for word-of-
mouth
advertising with friends and family.A great way to 
advertise
is to hold an open house and invite other brokers and 
customers  to attend. It may encourage them to promote your 
listing and you  will make a quicker sale.
6. Stage the Home to Show It in the 
Best  Possible Light
It has been found that staging a home reduces the number 
of  days that the property is on the market and 
hastens up the sale.  Potential buyers can imagine
themselvesliving in the home,  and this helps them
to make their buying decisions more easily.  If you are
physically staging the home, you should declutter the  
rooms to make it appear more spacious. Clear out your  
belongings from cupboards, closets, and the basement, and put 
 old furniture into a storage locker. Buy or rent new pieces that 
will  show the home in the best possible light, and arrange the  
furniture in a visually appealing manner. Remember, empty 
rooms  do not offer visual appeal. If you do not wish to go 
through the  hassle of physical staging, Hasten Virtual Staging 
can be utilized  to add appeal.
You can create realistic, furnished rooms that are appealing to 
the  eye in a fraction of the time and effort that it takes to 
physically  stage the home.
It has been found that over 80% of properties that have been
staged will sell at or above the listed price, so the investment is  
truly worth it!
7. Look for Buyers of 
Old  Homes
Look for buyers who are attracted to older 
homes.
Talk about how the homes foster a sense of  
community and are close to neighborhood  
amenities such as restaurants, shopping, 
schools,  and gyms. The garden and open 
spaces may also  be a good selling point.
Ready to Market Old Homes 
for  Sale?
By following all these few simple tips and  
undertaking 3D Virtual Staging, marketing 
old  homes for sale can be a breeze! Contact 
the  Rayvat team at +1-(888)-863-4445 or 
email us  at [email protected] for 
professional 3D
Rendering that can help you to show your 
homes  in a better light.
Rayvat 
Engineering