Factors of Cost for 3D Exterior Rendering
                     
3D Rendering Services are the most sought after 
marketing  tool these days for real estate marketing. 
They provide a
near-to-accurate representation of the completed 
project.  The benefits of 3D Exterior Rendering 
Services are the  following:
(i) The client gets a realistic understanding of the design.
(ii) Gives a more comprehensive understanding of the 
project.
(iii)Designer’s vision is effectively conveyed. 3D Rendering 
 is more potent than other mediums like hand sketches.
The 3D Rendering Services, especially 3D exterior 
rendering  services, are priced proportionately to the 
nuances or
particulars that go into executing the renders.
Elements Affecting the Cost:
– Technical nuances
– Deliverable timelines
– Non-Technical nuances
Exactly, What Comprises of the Cost for 3D 
Exterior  Rendering Services?
TECHNICAL 
FACTORS:
1  Aesthetic Styling
The 3D rendering has to be an accurate reflection of the project’s 
 design. The detailing and style used in the design have to be 
portrayed  exactly in the rendering as well. This could be as 
strenuous as the  actual construction of those on-site, this just 
being digital and  replicable.
The detailing, the understanding and appropriate representation 
of the  design might be affected by budget and time constraint 
and the  charges are levied accordingly.
2  Scale and Size of the Project
The scale and size of the project matters when it comes to 3D 
exterior  rendering services. The requirements for each project are 
different and  they require different considerations. Time is an 
important factor that is  addressed here. The time requirements 
for different projects right  from a simple cottage to a skyscraper 
are different.
3  Background of the Rendering
The more the efforts that go into the background or 
environment, the  more it adds up to the cost. The backdrop 
rendering, additional to  the basic building stock is what adds life 
into the rendering. There are  three basic types of environments.
(i) Photo
Photos would the cheapest way to go for the surroundings. It is a 
great  base for demonstrating the before and after of the project  
implementation. It could from as simple a source as actual site  
photographs. For instance, in the case of 3D House Rendering, 
one  might place the building atop the site photograph for a 
preliminary  understanding of context and workability.
(ii) Ghost Buildings
Ghost buildings are low-poly models. These can be created faster 
and it  puts the project in a plain context when the focus rests 
entirely on the  architect’s vision.
(iii) Photo-Real Environment Rendering
Photo-real environment renderings are the most common form of 
 project presentations for high-end projects. They give a larger 
than  life, realistic impression of the project. This of course is 
additional to  the basic building stock to add a sense of reality. 
This sort of 3D  rendering service is what gives you an edge. It 
not only makes it easy  and conveyable to the client but also 
relatable to the commoner. That  is a huge factor that adds to 
the cost of the 3D exterior rendering  service.
The choice of environment wholly depends on the 3D artist and 
the  client budget. The architects and designers choose what 
best might  portray the design effectively and take a call 
accordingly. Also, certain  particular demands or time 
constraints on the presentations or  deadline again influences 
the cost.
4  Effective Perspectives
The angle or perspective from which the model [here referring to the  
rendered product] matters. Creating effective frames and capturing  
powerful perspectives is the key to any successful project 
presentation.
3D house rendering could demand a more humane perspective while a 
 3D exterior rendering of a skyscraper demands its scale to be 
covered.The environment along with the structure clubbed with skillful 
views  demands work and precision. This precisely is what you may 
pay for.
A design might be your language, but it is still a technical language. For  
a commoner aka the client, a powerful perspective of the project, which  
is more relatable to him, is preferred.
The tiniest of elements, right from a plant to something as huge as the  
sky itself, everything takes effort. The requirement of perspectives  
determines the cost factor.
5  Post-Production
The finishing touch, to make the rendering look more realistic, more  
organic with finer details and its minuteness is precisely post-  
production. This detailing might vary with each project and it affects  the 
cost.
NON-TECHNICAL 
FACTORS:
1 Labour and Skill
3D rendering services require a lot of effort and time input. 
The  expertise of course adds to the cost of the project. A 
skilled expert in  the meantime also delivers faster owing to 
the learning curve concept,  thus a win-win combination.
2  Software and Technical Infrastructure
The technical infrastructure that is required to execute the 
project like  software support add to set-up cost. Mainframe 
PC’s / Render farms  and multiple software/plugin licensing 
are the pre-requisites for this  endeavor.
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