The study suggested that, going forward, (THRM) total hotel revenue management practices will be more fully integrated into all hotel operations, including function space (although these ideas have yet to gain much traction in the industry). It is evident that in order to be future-ready, hotel management companies in India need to adopt hotel revenue management to a larger extent. Dilution of tariff at unreasonable rates can be seen as a common challenge for hotels and it heavily affects a micro market and hence is often discouraged by good hospitality asset management companies. Checkout - www.promiller.in/post/the-future-of-hotel-revenue-management