Indian Tourism has been witnessing a constant upward growth in terms of its overall contribution at both domestic and international levels. The same is being confirmed by data & trends published by the top hotel management companies in India & many hotel management consultants in India. Sasan, Gir is a prime destination for wildlife tourism which has continuously attracted various operators and brands to enter the market. While Sasan, Gir as an area includes the Gir National Park, approximately 14 hotels and numerous homestays are available located in a 5km radius, thus creating fierce competition. In a market wherein the competition set is so closely located to each other, one may naturally feel that the existing supply would exceed the demand however the hotel business has grown by 15% on a YOY basis. Click - https://www.promiller.in/post/gir-of-gujarat-an-evolving-destination