AshwiniShekar
Uploaded on Jul 31, 2023
Category
SocialMedia & SEO
For many hotel management companies in India, the focus has shifted from rooms to Food & Beverage- which can also be seen on the revenue mix of hotels in India. This trend has been buttressed by a recent Times Of India article, which clearly shows the number tilting towards F&B revenue in comparison to room revenue. Many resort management companies in India as well as 5-star hotels are also deploying F&B-based strategies to attract guests, like vegan cafes, calorie-based food selection and many more creative practices. Checkout -https://www.promiller.in/post/hotel-revenue-tilting-towards-f-b-share
Category
SocialMedia & SEO
Is the weighing scale of Hotel Revenue tilting towards F&B
IS THE WEIGHING
SCALE OF HOTEL
REVENUE TILTING
TOWARDS F&B?
ISN'T FOOD QUALITY THE DECIDING FACTOR WHILE CHOOSING
A HOTEL TODAY?
When we analyze it closely, the
increase can be attributed to a mix of
various reasons- for example, the
significant decrease in room revenue
owing to the dip in ARRs through past
years. As confirmed by the top hotel
management companies in India, the
Average Room Rate (ARR) has
decreased in past 10 years.
CONCLUSION
Nonetheless, irrespective of the underlying reason of this shift- the result
remains the same for most of the big and small hotel management companies.
F&B revenue today comprises of almost as much as the room revenue and this
trend needs to be acknowledged for strategic decisions which affect hotel
revenue. Evidently, it is time to step-up the game and focus on F&B-based
strategies in addition to room sales in order to improve the overall hotel
revenue. At least, this is what the hotel management consultants in India are
swearing by for now.
THANK YOU!
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https://www.promiller.in/post/hotel-revenue-tilting-towards-f-b-
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