AI Digital Marketing Course Delhi with placement
                     AI Digital Marke.ng Course Delhi with 
placement 
 
Advance your career and business with Agency Level’s AI Digital 
Marketing Course, taught by industry experts 
“9/10 of our trainees reach their learning goals after completing this  
course.” 
 
 
 
 
 
Want to be ZERO to HERO in Digital 
Marketing under the guidance of founders 
mentorship 
 
You can become a digital marketing hero and create successful campaigns 
that drive traffic, leads, and sales for your career & business or clients. 
 
 What you will learn 
1. Introduction to Advanced Digital Marketing Course 
• Fundamentals of Digital Marketing: Overview of digital marketing and its relevance 
in the modern business landscape. 
o Key benefits of digital marketing over traditional marketing. 
o Various types of digital marketing channels. 
o Understanding digital consumer behavior. 
o Key performance metrics (KPIs) and ROI. 
• Overview of Digital Marketing Ecosystem: Understanding how SEO, SEM, SMM, 
Content Marketing, and Email Marketing interconnect. 
 
2. Website & Landing Page Optimization 
• Website Structure & Design: 
o User experience (UX) and user interface (UI) principles. 
o Importance of responsive web design. 
o Website speed optimization and its impact on SEO. 
• Landing Page Optimization: 
o Best practices for designing high-conversion landing pages. 
o A/B testing: Creating variants, testing, and optimizing pages. 
o Heatmaps and User Behavior Analytics (Tools like Hotjar, Crazy Egg). 
• Conversion Rate Optimization (CRO): 
o Conversion funnels: Awareness, consideration, and decision-making stages. 
o Optimizing user pathways to improve conversions. 
o Using call-to-action (CTA) buttons effectively. 
 
3. Search Engine Optimization (SEO) 
• On-Page SEO: 
o Advanced keyword research techniques. 
o Optimizing for featured snippets and rich snippets. 
o Schema markup and structured data for better indexing. 
• Off-Page SEO: 
o Link-building strategies, including white-hat methods (Guest blogging, broken 
link building). 
o Domain authority and its impact on SEO. 
o Social signals and their role in SEO. 
• Technical SEO: 
o Website crawling and indexing (robots.txt, XML sitemaps). 
o Mobile-first indexing and optimizing for mobile search. 
o Website architecture: Clean URLs, breadcrumbs, and internal linking. 
• Local SEO: 
o Importance of Google My Business (GMB) optimization. 
o Local citations and reviews for better local ranking. 
o Optimizing for "near me" searches. 
• SEO Tools & Audits: 
o Advanced Google Analytics features. 
o Tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console. 
o Regular SEO audits and fixing errors. 
• Voice Search Optimization: 
o Optimizing content for voice assistants (Google Assistant, Alexa, Siri). 
o Long-tail keywords and conversational queries. 
 
4. Pay-Per-Click Advertising (PPC) 
• Google Ads (AdWords): 
o Advanced campaign setup: Search, display, and video campaigns. 
o Writing effective ad copies. 
o Setting up Google Ads remarketing and retargeting campaigns. 
o Bid strategies: Manual CPC, automated bidding, and smart bidding. 
o Conversion tracking and optimizing ads based on analytics. 
• Facebook & Instagram Ads: 
o Audience targeting: Demographic, geographic, and psychographic. 
o Retargeting and dynamic product ads. 
o Creating and managing Facebook Ad campaigns through the Facebook Ads 
Manager. 
o Instagram Stories and carousel ads. 
• Advanced Campaign Management: 
o Multi-channel PPC strategies: Combining search, display, and social ads. 
o Google Ads Display Network and YouTube ads for brand awareness. 
o Budget management and maximizing ROI. 
o Analytics and performance tracking for PPC campaigns. 
 
5. Social Media Marketing (SMM) 
• Platform-Specific Strategies: 
o Facebook: Organic growth strategies, Facebook Ads, Facebook Business 
Manager. 
o Instagram: Instagram algorithm, paid promotions, influencer collaborations. 
o LinkedIn: B2B marketing, LinkedIn Ads, content publishing, and lead 
generation. 
o Twitter: Hashtags, trends, Twitter ads, and building an engaged community. 
• Social Media Strategy Development: 
o Creating social media calendars. 
o Content creation strategies: Image, video, and text posts. 
o Social media storytelling: Building a brand narrative. 
• Community Management & Engagement: 
o Moderating conversations, dealing with negative feedback. 
o Social listening tools (Sprout Social, Hootsuite, Mention) for brand monitoring. 
o Growing followers through contests, collaborations, and content syndication. 
• Social Media Analytics & Reporting: 
o Facebook Insights, Instagram Insights, Twitter Analytics. 
o Setting up and tracking conversions through social media campaigns. 
o Social media ROI and performance reports. 
 
6. Content Marketing 
• Content Strategy: 
o Understanding customer personas and creating targeted content. 
o Content types: Blogs, infographics, podcasts, videos, eBooks, whitepapers. 
o Content planning: Editorial calendars, content clusters, and topic silos. 
• Content Creation & Distribution: 
o Crafting compelling headlines and engaging content. 
o Content repurposing strategies for maximum reach. 
o Distributing content on various platforms (Medium, LinkedIn, Quora, Reddit). 
• SEO & Content Optimization: 
o Optimizing content for search engines (keyword research, meta descriptions). 
o Building backlinks through high-quality content. 
o Using content management systems (WordPress, HubSpot). 
• Content Performance & Measurement: 
o Tools: Google Analytics, BuzzSumo, Ubersuggest. 
o Measuring content engagement (time on page, bounce rate, social shares). 
o Content ROI and conversions through content campaigns. 
 
7. Email Marketing 
• Email Campaign Strategies: 
o Advanced segmentation techniques (behavioral, demographic, transactional). 
o Email automation workflows (drip campaigns, welcome series). 
o Personalization strategies in email marketing. 
o Writing high-converting email subject lines and body text. 
• Email List Building & Growth: 
o Lead magnets and opt-in forms. 
o Growth hacks to increase email subscribers. 
o Ensuring deliverability and avoiding spam filters. 
• Email Analytics & Optimization: 
o A/B testing: Subject lines, email copy, and CTA buttons. 
o Tracking metrics: Open rate, click-through rate (CTR), conversion rate, and 
unsubscribe rate. 
o Optimizing based on metrics: Testing, refining, and iterating. 
 
8. Affiliate Marketing 
• Affiliate Marketing Basics: 
o How affiliate marketing works: Merchant, affiliate, and consumer roles. 
o Setting up affiliate programs and networks. 
o Tracking affiliate sales and commissions. 
• Advanced Affiliate Strategies: 
o Building relationships with affiliates. 
o Creating optimized landing pages for affiliate offers. 
o Using influencers and bloggers to boost affiliate sales. 
o Managing multiple affiliate partnerships and campaigns. 
 
9. Video Marketing 
• Video Content Creation: 
o Video production basics: Lighting, sound, and editing. 
o Creating compelling video scripts and storyboarding. 
o Tools for video editing (Adobe Premiere Pro, Final Cut Pro, Canva). 
• YouTube Marketing: 
o YouTube SEO: Optimizing titles, descriptions, tags, and thumbnails. 
o Monetization strategies for YouTube channels. 
o Video Ad formats: Skippable ads, non-skippable ads, bumper ads. 
• Live Streaming & Webinars: 
o Creating and hosting live events (Facebook Live, YouTube Live, Zoom 
webinars). 
o Engaging with viewers in real-time. 
o Integrating live events with other marketing channels. 
 
10. Data Analytics & Web Analytics 
• Google Analytics (Advanced): 
o Setting up goals, eCommerce tracking, and custom dimensions. 
o Custom reports and dashboards. 
o Multi-channel funnel analysis and attribution modeling. 
• Data Visualization: 
o Using tools like Google Data Studio, Tableau, Power BI to create visually 
appealing reports. 
o Analyzing data from various channels to inform decisions. 
• Advanced Tracking: 
o UTM parameters for tracking campaign performance. 
o Integrating Google Tag Manager for seamless website tagging and analytics. 
 
11. Legal Aspects of Digital Marketing 
• Privacy Regulations: 
o Understanding GDPR, CCPA, and India's data privacy laws. 
o Implementing cookie consent and privacy policies on websites. 
• Copyright & Intellectual Property: 
o Avoiding plagiarism in content creation. 
o Understanding copyright, trademarks, and fair use in digital marketing. 
• Advertising Standards: 
o Ethical marketing practices. 
o Compliance with advertising guidelines on Google, Facebook, etc. 
 
12. Marketing Automation 
• Marketing Automation Tools: 
o HubSpot, Marketo, ActiveCampaign, and others for automating marketing 
tasks. 
o Email campaign automation, lead nurturing, and drip sequences. 
• Lead Scoring & Nurturing: 
o Scoring leads based on behavior and demographic data. 
o Automating follow-ups and personalized communication. 
• CRM Integration: 
o Using CRM tools (Salesforce, Zoho CRM) for aligning marketing and sales 
teams. 
 
13. Industry Case Studies & Practical Projects 
• Case Studies: Analysis of real-world digital marketing campaigns. 
o Breaking down successful campaigns from brands like Nike, Amazon, Coca-
Cola, etc. 
o Examining failed campaigns and what went wrong. 
• Practical Project Work: 
o Implementing all the skills learned through live projects and assignments. 
o Working on client-based projects or simulations for hands-on experience. 
 
14. Career & Freelancing in Digital Marketing 
• Building a Portfolio: How to create a strong digital marketing portfolio for job or 
freelance opportunities. 
• Freelancing Strategies: Platforms like Upwork, Fiverr, and LinkedIn for freelancing. 
• Networking: Leveraging LinkedIn and industry conferences for networking. 
• Digital Marketing Certifications: Importance of certifications from Google, HubSpot, 
Facebook, etc. 
 
Mode of Learning & Duration 
• Mode: Online (Live/Recorded Sessions), Offline (Classroom) 
• Duration: 3-6 months (Depending on course structure and pace) 
• Course Topics 98+ 
Certifications: Google Ads, Google Analytics, HubSpot, Facebook Blueprint, and other 
industry-recognized certifications. 
 
 
About Expert DigiPro 
Expert DigiPro is a premier digital marketing platform recognized as the best digital 
marketing course institute in Janakpuri, offering top-notch training programs for individuals, 
entrepreneurs, and businesses. Specializing in cutting-edge knowledge and strategies, we aim 
to empower learners in the digital realm. Whether you're searching for the best SEO course 
institute in Janakpuri, the best PPC course institute in Janakpuri, or the best AI digital 
marketing course institute near Tilak Nagar, Expert DigiPro delivers practical, actionable 
insights to bridge the gap between complex marketing concepts and real-world applications. 
As the best digital marketing course institute in Delhi, we provide comprehensive training 
designed to equip you with the skills needed to excel in the ever-evolving digital marketing 
landscape. 
 
What We Offer 
1. Free Digital Marketing Courses 
Learn the essentials of SEO, social media marketing, PPC advertising, email 
marketing, and more through easy-to-follow, practical tutorials. 
2. Expert Guidance 
Gain insights from seasoned professionals who bring years of industry experience to 
the table. 
3. Community Support 
Join a growing community of learners and professionals to exchange ideas, solve 
challenges, and grow together. 
4. Results-Oriented Approach 
We don’t just teach theories; we focus on strategies and techniques that deliver 
measurable results. 
Our Goals 
• Educate and empower 1 million learners globally. 
• Help businesses achieve online success through our proven strategies. 
• Build a robust community of marketers who thrive on collaboration and innovation. 
Why Choose Us? 
• Practical Learning: Real-world case studies and examples. 
• Accessible Knowledge: Free and easy-to-understand content. 
• Results-Focused: Strategies that translate into real growth. 
Expert DigiPro is your one-stop destination to master the art and science of digital marketing 
and unlock new growth opportunities in today’s competitive digital world. 
 
 
For Admission Enquiry WhatsApp at 8076277487