Botsense
Uploaded on Aug 6, 2025
This presentation explains the different types of WhatsApp Business API conversations and their associated costs. It breaks down the four main categories — Marketing, Utility, Authentication, and Service — with clear purposes and real-life examples for each. The content highlights how WhatsApp’s conversation-based pricing model works, why each category is priced differently, and how businesses can strategically use these message types to optimize spending while improving customer engagement. Designed for business owners, marketers, and customer support teams, this presentation serves as a quick guide to understanding and applying WhatsApp’s pricing structure for maximum ROI.
WhatsApp Business Pricing- Plans, Costs & How It Works
WhatsApp Business Pricing:
Plans, Costs & How It Works
Introduction
WhatsApp Business pricing is based on conversations, not
messages.
Whether you use it for customer support, marketing, or sales,
knowing the pricing structure helps you manage costs effectively.
With the WhatsApp Business API, you pay Meta for each 24-hour
conversation session, and pricing varies by country and type of
conversation.
How WhatsApp Business Pricing Works
• Conversation-based billing – Each conversation window lasts 24
hours.
• Charges apply per conversation, not per individual message.
• Four categories: Marketing, Utility, Authentication, Service.
• Pricing varies by country/region.
Conversation Types & Costs
Pricing Example (India)
(Sample rates – check latest Meta pricing)
• Marketing: ₹0.72 per conversation
• Utility: ₹0.31 per conversation
• Authentication: ₹0.27 per conversation
• Service: ₹0.27 per conversation
Free Conversation Quota
•First 1,000 conversations/month are free (across all categories).
•Free quota resets every month.
•Great for small businesses starting with WhatsApp automation.
Factors Affecting Pricing
•Region: Different rates for different countries.
•Volume: Higher usage = higher cost.
•Category: Marketing messages cost more than service messages.
•Integration Partner Fees: Your API provider may add platform charges.
How to Reduce Costs
• Use Service conversations by responding within the 24-hour
window.
• Combine multiple messages into one conversation window.
• Use approved templates for bulk messaging.
• Send targeted campaigns to relevant customers.
Best Practices for Budgeting
•Track monthly conversation usage.
•Monitor ROI from marketing campaigns.
•Keep promotional messages precise to reduce unnecessary conversations.
•Test campaigns with smaller audience segments first.
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