Encourage people to attend in-person Events
                     www.captioningstar.com
Encourage people to attend in-person 
Events
TOPICS
The new era of Events
Significance of in-person events
The ‘wow’ factor- Personal
connection  The value of tactile
learning
Enhance brand awareness
TOPICS
Meeting new prospects
Complete attendee engagement
Updates and insights about the
market  Ideal for longer
events
Accessibility for in-person event
THE NEW ERA OF 
EVENTS
Are you trying to deliver outstanding 
event  experiences in the new era of 
Events?
It would be weird to call conventional events  
the new era as we have been accustomed to  
conventional events all these years. Pre-Covid, 
 most of us would have just attended a 
handful  of virtual events. Post-Covid, in just 
overnight,  we have upturned.
Hundreds of virtual events are being hosted,  
small-scale and large-scale. Now that the virus 
is  getting into hiding, several event planners 
are  busy arranging in-person events. Although 
some  event planners are still relying on virtual 
 channels as a backup for in-person events, 
most  others favor hosting face-to-face 
meetings.
THE NEW ERA OF 
EVENTS
They are realigning to scale up the in-
person  attendance as well.
Now, let us stop looking up for backups as the 
 industry increasingly returns to face-to-face  
gatherings, which is the emerging trend in 
the  world of event professionals. This year is 
the  year of new events tends. Can in-person 
events  completely replace hybrid and virtual 
events?
Would virtual events stay parallel to in-
person  events? Bizarre?? Read more.
SIGNIFICANCE OF IN-PERSON 
EVENTS
The process of planning, organizing,  
marketing, and executing in-person events is  
no child’s play as it used to be before. Most of 
 us are accustomed to the advanced features 
of  various digital event platforms. Thus, in-
person  events should now accommodate 
these value-  adds. The amount of technology 
involved  should be enhanced.
Let us understand the importance of in-
person  events and encourage people to 
attend.
LinkedIn research states that 78% of  
companies have wished to return to in-
person  events once it’s safe.
Host Covid Compliant events. Read more.
THE ‘WOW’ FACTOR- PERSONAL 
CONNECTION
By now, most of us would have experienced  
virtual event fatigue. That’s overwhelming. 
Let’s  not get strangled here. We are finally 
seeing a  return to in-person events where we 
gather in a  place with peers to build a strong 
personal  connection.
You are free to interact with people and read  
their gestures and facial expressions to 
establish  a personal connection. Meeting 
people directly is  much more refreshing than 
viewing someone  on screen. You get an 
opportunity to meet  people with similar 
interests and share your  thoughts. A good in-
person connection is vital to  our well-being 
and a successful business.
MEETING NEW 
PROSPECTS
We have had no business travels or get  
together’s in years together. As many say, 
long  solitary years with Zoom calls and 
working  remotely have made us Zoomed 
out. What is  better than looking into 
people’s eyes and  associating with them. 
This is perceived as  friendly and welcoming.
You are free to move to an exhibit booth, start 
a  conversation with someone related to your  
industry, chat with an attendee sitting next to  
you, have food or drinks together with them, 
or  any other way to interact with each other 
in  person. If your business needs to meet 
new  prospective clients or partners, then 
nothing can  replace the essence of an in-
person experience.
THE VALUE OF TACTILE 
LEARNING
What do you think can be a more powerful  
gesture than a firm handshake. Here this firm  
handshake means the person is genuinely  
interested in you or your business. If you had  
attended a business event, you could not deny  
the value of tactile learning. Creating engaging 
 learning environments with touching, hearing, 
 sensing, and interacting with innovative  
ecosystems and technologies improves 
personal  connections
This builds trust and instills a sense of  
confidence. Make unique opportunities to  
connect with delegates and exhibitors to  
improve new technology, connect with 
target  audiences, and launch new products 
and  services at a business event. Thus, be a 
part of  this organized social event 
program.
COMPLETE ATTENDEE 
ENGAGEMENT
Attendee engagement is a crucial factor to  
consider before organizing an event. We held 
a  survey at an e-learning company to get 
their  suggestions on virtual event 
engagement and  in-person event attendee 
engagement. Most of  them pointed out the 
fact that they felt  distracted by virtual events 
from kids, spouses,  pets, and roommates.
Also, they lacked the face-to-face connection,  
and a few mentioned it was lifeless. You have  
significantly fewer or no distractions in a  
conventional event, unlike the virtual sessions. 
 Two-way communication is ensured, leading 
to  equal participation of all the attendees. 
The  attendees are also free to interact among 
 themselves and express their thoughts 
which is  limited in virtual events.
UPDATES AND INSIGHTS ABOUT THE 
MARKNEetwTorking provides you with ideas about new  
business opportunities and enhances connections  
for successful business deals with other 
businesses.  You have a favorable environment to 
gather  insights around what is happening in the 
market  when attending in-person industry events. 
This  information can often be specific to new  
technological developments or concerns about 
new  regulations or product launches.
There isn’t anyone who cannot pick up any sort 
of  information from an in-person event. But if 
you  intend to gather information regarding the  
market, events are real treasure houses, with  
several industry professionals in one place. You  
also get a chance to know more about new  
products or services introduced in the industry.
Ideal for longer events
IDEAL FOR LONGER 
EVENTS
It’s pretty tiring to sit in front of your computer  
screen or mobile screen for long hours,  
especially during virtual events. You have  
distractions at home, observe less, and thus  
quickly tend to lose interest in sessions that  
extend more than an hour. Longer the hours, 
the  lesser the engagement. But in an in-
person  event, you are free to move within.
Take adequate breaks. Have food or beverages  
with other attendees and share your thoughts. 
 Thus longer events can establish more 
physical  connections. Attending industry 
events is fun as  they are an idea for a good 
party. Make money  and have fun at the same 
time. Remember, the  more people are 
attracted to you, the more  opportunities you 
are presented with; the power  of real 
connection.
ENHANCE BRAND 
AWARENESS
The in-person events industry offers 
enormous  opportunities for marketers to 
drive brand  awareness. Market positioning 
and introducing  new products or services to 
the industry are  crucial. The impact of 
physically being in an  exhibit hall, an expo, 
or a trade show increases  the market 
perception of your products.
Generate new prospects from your visitors.
Presenting at key industry events is a 
powerful  way to target other industry 
professionals. Many  conferences give you an 
opportunity to become  a presenter, 
participate in panel discussions, or  showcase 
your area of expertise. Grab the  attention of 
your sponsors and develop related  
networking activities.
ENHANCE BRAND 
AWARENESS
Thus, in-person events have major 
financial  benefits for businesses and local 
economies.  Experience real-world 
branding.
Virtual events are here to stay, but consider  
attending in-person events whenever 
possible  as they generate more impactful 
business  opportunities and promote real 
human  connection. After all, humans are 
social  animals. Thus, we thrive the best when 
we are  in the company of others.
ACCESSIBILITY FOR IN-PERSON 
EVENTS
In-person events hosted after this would 
follow  the hybrid model. Thus, event 
planners would  have to plan their 
accessibility needs well ahead  of time to 
include their in-person and virtual  attendees. 
Various services from CaptioningStar  include 
live captioning, ASL interpretations,  
translations & subtitles, and language  
interpretations.
We also offer post-event services like 
closed  captions, video editing, transcripts, 
and  voiceover, and we can also stream it on 
other  live streaming, OTT, and VOD 
platforms.
Contact us to know more about our 
services  and our turnaround time.
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