Insights of event experts who recently attended events
                     INSIGHTS OF EVENT EXPERTS 
WHO  RECENTLY ATTENDED 
EVENTS
W W W . C A  P T I O N I N G S T A  R . C 
O M
An idea about the Events 
industry
When you refer the term ‘Events,’ it can be any small-scale or large-
scale  corporate or personal event. It can be a festival, a gathering, 
meeting, trade fair,  exhibition, or a formal party. On a day-to-day 
basis, each of us attends either  small or large events. Before the 
pandemic, we have been to in-person events.
We have been widely attending virtual events during the pandemic, 
and these  virtual events slowly transformed into hybrid events. The 
hybrid component is  here to stay, but we are moving forward to 
participate in conventional events  again. A decade worth of 
transformation in the Events industry just happened in  months 
because of the pandemic.
A successful event
arerqduioruess planning. There are  
several challenges that each 
event  planner faces when 
hosting an  event. You need to 
devise fresh  and new 
sptrroamteogtiieosn, fraocmti veivtienst to
al  event  or
sponsorshi Eacahudoiefncues
upn ique exp ehroieldnces in the 
evnegnatg e wmee were part of, maybe 
nfatc.e-to-  face, virtual, or 
hybrid. Here we  have a few 
insights from various  pros in 
the Events industry who  were 
recently a part of the event.  
We have consolidated them, 
so  that you can consider 
W W W . C A  P  T I O N I N  G S T A  R . C 
before  organizing your next O M
event.
Insights from VP 
of  Marketing
Our recent discussion with an 
expert,  the VP of Marketing 
Strategy at a top  Event 
Management platform, was  
back from SXSW 2022. The event 
was  running at 30% capacity 
that year. It  was much lower 
than other large  events 
experience owing to factors  like 
international travel, tech-prone  
audience, and others who value 
in-  person experiences.
W W W . C A  P  T I O N  I N  G S T A  R . C 
O M
The allocated budget 
was  way less than that  
used  for other 
industries. A few  
ecoxnhsibiditeorresd boring as 
wtheerye  felt that was a 
safe  strategy. A few 
booths did  not scan 
the walk-ins.
He also mentioned that 
it  was torture to be on 
‘the  mute’ mantra 
while your  speaker 
W W W . C A  P T I O N I N G S T A  R . C 
O M apuredsientcse.  The  pain 
penoginatg ehmereen ti.s
W W W . C A  P T I O N I N G S T A  R . C 
O M
It was a one-hour session. But the  
sessions were long, which was not  
required. Recommended running  
Q&A in separate breakout sessions.
Though considering it a hybrid  
event, there was exclusivity for  
online. A few sessions were only  
online, and the film festival  
audience could access the movie  
only for a limited time. Thus  
providing on-demand content in a  
time window creates scarcity and is 
 a great marketing tactic.
He loved the real-time display 
 of the session capacity, 
which  was the prime 
example of  real-time data 
crucial for  large events.
To summarize, laser-focus 
on  your events, be creative, 
plan  your budget, shorten 
session  times, offer good 
technology,  and help the 
audience with  real-time data. 
These are a  few things that 
can engage  your audience 
better in an  event.
Insights from Global Head of Event 
Services
This is feedback from the Global Head 
 of Event Services, a widely used video 
 conferencing platform. This event 
was  mentioned exciting as the 
speakers  were remote and the 
attendees were  in-person. Such 
setups are rare.
Here we need to understand the  
importance of their unified  
communication tools connecting these 
 audiences. Thus the power of  
technology has made their connection 
 seamless.
Delivering content to a group of in-person attendees by  
remote speakers is challenging. You need sophisticated  
technology to keep them wholly connected. Thus,  
providing on-site management and virtual event support  
is at the highest level of these events. You need a variety  
of on-site management tools to include all your  
attendees.
Also, the quality of content delivered matters here.  
Participants will easily get bored if speakers at remote  
are unable to deliver the core content. The  reason  
behind conducting such events should be clearly defined 
 before organizing.
Insights from 
Event  
Here we haIvne tflheu suegngecsteionrs from an 
 Event Influencer and also the 
MPraongaragmer of Event
an  Platform. M anagement  recalls
sSpheaker was an exectuhteivkee fyonro aten NBA  
team, and it was an online global  
meeting. Despite calling them a  
perennially bad team, she admits that  
there was an increase in ticket sales  
and credits it to their obsession with  
the fan experience and the way they  
craved for some sort of feedback. They 
 were happy with any sort of feedback- 
 positive, negative, or irrelevant to  
improve themselves.
W W W . C A  P T I O N I N G S T A  R . C O M
A part of your post-event 
sguertvtienyg isfeedback from  you
attendees.That does r  
wnoitth only getting them, sbtout 
the  due course is to analypze  
the  inputs and consider the 
assets to  leverage changes 
with your  stakeholders.
Digest it completely and 
tchoenvince to
management  make  
crehsapnognesses from to your 
acucdoierndcinegs.  Even the stmheallest 
change can  bring in new 
audiences to your  next event. 
Get the assistance of  other 
industry experts if you have  a 
tough time interpreting your  
events feedback.
W W W . C A  P T I O N I N G S T A  R . C O M
Insights from the Director of Accessibility
This is an amazing blurb of information from the Director of  
Accessibility, a company that offers end-to-end accessibility 
services  for events. For years they have been providing 
accessible content to  audiences worldwide. He feels that 
the audience engagement was  inadequate. The hybrid 
event had almost equal number of onsite  and offline 
attendees.
There were some background disturbances making the 
speaker’s  voice unclear. The attendees online had captions 
flowing to  compensate the voice disruption, but the in-
person attendees had a  hard time following the content. 
Despite fixing this issue, it was  tough for the in-person 
attendees to connect with the speaker and  other 
attendees.
Insights from the Director of Accessibility
A digital screen with live captions for the in-person 
attendees would  have been a great choice to bring people 
together around a  common purpose. Unlike the virtual 
participants, the in-person  attendees would have followed 
the content despite distractions.  Inclusivity is a hindrance 
when focussing on the spirit of connection  and 
connectedness.
When being a part of something bigger and sharing ideas in 
the  same sphere make space for event planners to host 
accessible  events. Include Live captions, Subtitles, 
Language interpretations for  international audiences, and 
ASL interpreters for deaf and hard-of-  hearing individuals. 
Come out strong and create spaces to  reconnect.
CaptioningStar offers all the above  
comprehensive set of services to 
clients in  the Media industry. We 
follow the ADA and  FCC guidelines.
For Broadcast captioning, we 
accommodate  the CAE-608 and CAE-
708 captions as well.  We employ 
NCRA certified linguistics and  bilingual 
captioners for all your projects.
We offer the fastest turnaround time 
to our  clients and our services are 
accurate over  99%.
Just take the support of our live chat or 
 contact us to send your 
requirements and  expect responses 
within hours.
THANK
YOU
W W W . C A  P  T I O N I N G S T A  R . C 
O M