Stats For Mobile App Growth & Success In 2020
                     Stats For 
Mobile App 
Growth & 
Success In 
2020
Contents 
● Mobile Usage
● Mobile Performance
● Mobile Marketing 
● Trends by Vertical
● Predictions for 2020 and Beyond
● Key Takeaways
Enterprise mobility is a hot button topic for 
businesses going into 2020. The truth of the 
matter is, having a mobile presence has become 
imperative to survival. As mobility continues to 
redefine how industries operate, traditional 
enterprises need to be conscious of the fact that 
they are no longer just in competition with each 
other, but with mobile-first companies that have 
captured the attention of an increasingly mobile 
society.
Mobile Usage
As the number of app downloads, mobile users, and 
mobile devices worldwide are projected to 
substantially increase well past 2020, it’s clear how 
integral mobility is to our society.
By 2021, there By 2022 annual 
will be roughly 7 mobile app downloads are 
billion mobile projected to reach 
users worldwide. 258 billion. 
That’s a 45% increase from 178 billion downloads in 
2017. 
By 2022 app In 2019, the 
store consumer average US adult spent 
spending is projected 3 h 43 min a day 
to increase by 92% on a mobile device.
to $157 billion 
worldwide.
Generation Z (ages 
79% of users abandon 16-24) spends 
a product after only one 20% more time and 
day of use. engages with their 
most-used apps 30% 
more often than the 
rest of the population.
Mobile apps account for 57% of 
all digital media usage.
Mobile 
Performance
When it comes to mobile, users have exceptionally high 
standards for functionality and performance. It’s 
mandatory to adapt digital content to translate 
seamlessly across varying screen sizes and multiple 
devices. 
Any mobile enterprise app needs to be thoroughly 
tested. Performance factors like load times, product 
crashes, and complicated registration fields all add 
up to poor user experience and can ruin your 
chances of market success.
App crashes cause 44% of in-app 
71% of uninstalls defects are found 
by the user
67% of bugs 47% of apps 
are reported on need more time for 
iOS devices testing
58% of users are 
frustrated by 
interface 29%  off  userrs  wiillll  
inconsistencies
iimmediiattelly  
abandon  an  app  iiff  
52% of users are tthey  don’’tt  fifind  iitt  
frustrated by valluablle
overall app 
performance
Mobile 
Marketing
Achieving momentum in the 
mobile app development market is difficult for 
even the most established enterprises. Drafting a 
thorough mobile marketing plan is the cornerstone 
for continuous growth and success for an already 
existing or new product. The marketing 
component of your overall development process is 
ongoing and requires constant maintenance. 
●78% of location-based mobile searches result in an 
offline purchase.
● Only 54% of marketers say they currently use a 
mobile app platform to market to their prospects and 
customers.
● The cost to acquire a user has decreased by 
29.9% year over year to $2.89.
● The cost to acquire a user who completes a 
registration form was $4.58 in 2018, which is a 
decrease of 44.2%.
● Leveraging a multi-channel engagement strategy 
proves to be a powerful retention method with 
retention rates being 62% higher than apps that 
only engage users with one channel.
● The most popular form of app store optimization 
(ASO) came in the form of description updates at 
46%. 
Predictions for 2020 and 
Beyond
● Global mobile app revenue is projected to generate 
$582 billion U.S. dollars through paid downloads and 
in-app advertising in 2020.
● Nearly 100 million smartphone users will be using 
voice assistants in 2020. 
● The number of users viewing video content on a mobile 
device in the United States is projected to reach 179 
million in 2020.
● By 2021 in-app advertising spend is predicted to 
triple and reach $201 billion U.S. dollars. 
● By 2021 mobile users are predicted to spend 
roughly 47 minutes daily on social network 
apps. 
● In 2020 global mobile gaming is expected to 
represent 57% of the market share and currently 
accounts for 51% of the global revenue in the 
gaming industry. 
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