Digital Athlete Membership Cards
                     DIGITAL ATHLETE 
MEMBERSHIP 
CARDS:
THE NEXT BIG PLAY IN NIL LOYALTY & 
BRANDING
As the NIL era continues to transform 
college athletics, one thing is clear 
athletes are now more than just players. 
They are personal brands, community 
influencers and entrepreneurs. And like 
any brand, they need the right tools to 
connect with fans, build loyalty and grow 
their value.
That’s where 
Digital Athlete Membership Cards 
come in and CounterTEN is leading the 
way for athletes in San Diego and across 
the West Coast.
WHAT ARE DIGITAL ATHLETE 
MEMBERSHIP CARDS?
Think of them as a digital version of the exclusive fan club 
cards from back in the day but smarter, sleeker and way 
more powerful. A Digital Athlete Membership Card is a 
branded digital asset (think NFT or smart pass) that gives 
fans access to exclusive content, experiences, merch drops, 
live events and more all tied to an individual athlete’s 
identity.
It’s not just a card. It’s a fan-first loyalty experience that puts 
athletes in control of their brand and monetization.
AT 
COUNTERTEN, • Monetize their following
WE BUILD • Create exclusive fan experiences
THESE CARDS • Build digital loyalty programs
• Track fan engagement and data
TO HELP • Strengthen their personal brand
ATHLETES:
And for fans? It’s the ultimate way to support their favorite local 
college athletes while getting real value in return.
WHY IT MATTERS FOR SAN 
DIEGO ATHLETES
San Diego is home to a thriving college sports 
scene San Diego State, UC San Diego, USD, and 
more. As NIL continues to expand, local athletes 
are looking for smarter ways to stand out.
Here’s why Digital Membership Cards are a perfect 
fit for San Diego-based student-athletes:
REAL-WORLD EXAMPLE: IMAGINE THIS…
Let’s say Jayden, a rising basketball star at SDSU, wants to take his NIL game to the next 
level. He partners with CounterTEN to launch his own Digital Athlete Membership Card.
His fans can buy the card online and unlock:
• Behind-the-scenes content (training, team moments, Q&As)
• Early access to merch drops
• Private invite-only fan events in San Diego
• Discount codes from local sponsors
• Monthly giveaways
Now Jayden is building a real fan community and earning recurring revenue all while staying compliant 
with NCAA NIL rules.
This isn’t hypothetical. These are the exact kinds of digital fan experience CounterTEN helps 
athletes create.
HOW IT WORKS WITH 
COUNTERTEN
At CounterTEN, we make it easy for college athletes to launch and 
manage their own Digital athlete membership cards 
with full support and zero stress.
Here’s how we help:
• Custom card creation with your personal brand
• Secure platform for managing digital assets
• Integration with sponsors and local businesses
• Analytics dashboard to track fan engagement
• Marketing tools to help you grow your reach
We handle the tech you own the brand.
Whether you are an athlete or a stakeholder (coach, agent, school 
rep) we make sure everything is NIL-compliant, fan-friendly and 
future-ready.
THE BIGGER PICTURE: LOYALTY IS THE NEW 
CURRENCY
In the world of digital identity, 
loyalty is everything. Athletes who 
engage directly with their fans 
aren’t just making money, they are 
creating deeper relationships and 
building something that lasts 
beyond the game.
With a Digital Membership Card, 
you are not just handing out 
autographs. You are building a 
brand ecosystem and bringing fans 
along for the ride.
THANK YOU CONTECT US:
Phone
(858)251-9032
Website
www.counterten.com
Email
[email protected]
Address
San Diego, California, 92130