Fan Engagement Platform
                     FAN 
ENGAGEMENT 
PLATFORM
WHY EVERY NIL ATHLETE NEEDS A 
FAN ENGAGEMENT PLATFORM?
In today’s NIL era, success is not just measured in 
points or stats. It’s about influence, connection and 
brand value. And if you are a college athlete trying to 
build your brand, there’s one thing you need to focus 
on fan engagement.
That’s where fan engagement platforms come in. 
They are no longer a “nice to have” they are the 
foundation for building a personal brand increasing 
NIL value and creating real, lasting loyalty with your 
audience.
At CounterTEN, we have built a fan engagement 
platform designed specifically for NIL athletes with a 
focus on community, loyalty and experiences. And 
there’s no better place to activate that than right 
here in San Diego.
WHAT IS A FAN 
ENGAGEMENT PLATFORM?
A fan engagement platform is a digital tool that allows athletes to connect with their fan base 
through:
• Personalized content and experiences
• Digital membership cards and loyalty programs
• Events (virtual and in-person)
• Merch drops, giveaways and exclusive access
• Data and analytics to understand what fans actually want
In short: it’s the digital hub where athletes build and maintain their audience and turn engagement 
into revenue.
At CounterTEN, we have created a platform that gives athletes complete control over their brand and 
direct access to their fans, all while making it fun, easy and compliant.
WHY FAN ENGAGEMENT 
MATTERS FOR NIL ATHLETES
Here’s the thing followers on social media are great. 
But followers ≠ loyal fans.
Loyal fans show up. They share your content. They 
buy your merch. They will attend your events. They 
support your journey beyond the field.
That’s where an engagement platform makes all the 
difference. It creates a two-way street you give them 
access and value and they give you loyalty and 
support.
And when it comes to NIL deals, loyalty is what 
brands and sponsors are really looking for.
THE SAN DIEGO ADVANTAGE
Whether you are playing at San Diego State, UCSD, USD or another West Coast school, you 
have got something powerful a passionate, local fan base that wants to connect with you.
Let’s say you are a star soccer player at UCSD. You could launch your CounterTEN profile, 
create a digital membership card and host a small fan event in La Jolla where your top 
supporters get free merch, behind-the-scenes stories and a shout-out on your social 
channels.
Now your fans feel seen, connected and part of something bigger. That’s the kind of loyalty 
that sponsors notice.
And in a city like San Diego where college sports have a strong community vibe, there’s 
massive potential to grow that kind of engagement.
REAL-WORLD ENGAGEMENT IN ACTION: 
Imagine a basketball player from San Diego State using CounterTEN’s fan 
engagement tools to launch a “Game Week Hype Series”:
• Monday: Exclusive workout video drops for cardholders
• Wednesday: Fan poll to choose a warm-up song
• Friday: Private Q&A livestream for top supporters
• Game Day: Limited-edition merch available only at the event
That’s not just content. That’s a fan experience and that’s what sets you apart in a 
crowded NIL space.
WHAT MAKES COUNTERTEN 
We are not just a tech platDformIF. WFe aEreR youEr NNIL Tmo?netization platform. Here’s 
what makes CounterTEN built for athletes like you:
✅ Customizable digital identity — You are in control of your brand, not an 
algorithm
✅Built-in loyalty tools — Memberships, exclusives and direct fan engagement
✅Event integration — Host digital or in-person events with ease
✅Analytics that matter — Understand what drives your fans to act
✅NIL-compliant and athlete-first — Focus on building your brand, stress-free
And we do it all with a team that knows the West Coast college sports scene 
inside and out.
CONTACT US
(858)251-9032
www.counterten.com
[email protected]
San Diego, California, 92130
THANK'S FOR
WATCHING