Bounce rate refers to the percentage of visitors who land on a webpage and leave without taking any further action, such as clicking on another page or interacting with the content. It’s a metric used in web analytics to measure user engagement and the effectiveness of your website in retaining visitors. A high bounce rate indicates that users are not finding what they are looking for, or that the website isn’t engaging enough to encourage them to explore further. For instance, if you have a bounce rate of 60%, it means that 60% of the people who visit your site leave after viewing just one page, without taking any additional steps. This can be particularly concerning for websites that rely on multiple page views, such as blogs, ecommerce websites, or content-driven platforms. High bounce rates can lead to lower conversions, fewer leads, and ultimately less revenue.