Website Audit Checklist for Small Business
                     Homepage Checklist Summary
Quick reference guide for your small business homepage
1 Sticky Header 6 Mid-Page CTA
Clean logo or business name (top left) Button matches section before (services, proof, or testimonials)
Simple navigation (4–5 items max) Use a short form or direct booking CTA
Call-to-action button Reassure visitors it's quick and low-pressure
Clickable phone number
7 FAQ Section
2 Hero Section Answer top 3–5 real customer questions
Clear headline: what you do, where, and benefit Keep each answer short and clear
Supportive subheadline Use expandable format for longer FAQs
Minimal contact form or message box
Strong call-to-action button
8 Final CTA
1 trust cue (rating, local, insured, etc.)
Clear headline that states the outcome
Real photo or video (team, work, or location)
Matching CTA button (e.g., "Book My Repair Slot")
Only one form of action: button, phone, or short form
3 Services Section
List 4–8 core services
9 Footer Section
Use clear labels and optional one-line descriptions
Clickable phone, email, hours, address
Add icons or images if helpful
Short "About Us" line
Logo + optional social links
4 Trust Section
3–4 reasons to choose you (with benefits)
10 Promo Pop-Up (Optional)
Client testimonials (3–6 short quotes)
Friendly offer: discount, quote, consult
Badges, star ratings, or certifications
Minimal form (name + phone/email)
Easy to close, timed or exit-intent display
5 Portfolio/Proof
Before/after or in-action photos
Short captions explaining each image
Use real, honest images — not stock photos
This checklist is a condensed version of our full Homepage Blueprint - a step-by-step guide to building
trust and turning visitors into customers.
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