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DIGITAL  
M AR KETIN
G  AGENCY
20 23, M a rCh 6
ASHWINI 
AG RAWA L
OV E RV I E W  OF DIGITAL 
MARKETING
Digit a l    ma rke t ing,    a lsO    Ca lled    
online ma rket ing, is t he  prOmot iOn Of  
bra nds t O COnneCt   w it h  pot ent ia l  
Cust Omers  using t he   int e rne t   a nd  
ot her   f Orms  Of   digit a l 
COmmuniCa t iOn.   This   inC ludes   nOt    
Only ema il,    sOC ia l    media ,    a nd    
w eb-ba sed a dvert is ing, but  a lsO t ext  
a nd mult imedia  messa ges a s a  2
ma rket ing Cha nne l.
INTRODUCTION OF  DIGITAL 
MThAe  R fKirsEt  T sItNepG  in  Our  int rOduCt iOn  t O  
digit a l ma rket ing  is  t O  de t ermine   w ha t   it   
is  exa c t ly . Essent ia lly ,  it ’s  a   t e rm  used  t O  
desCr ibe   a ny ma rket ing   eff Ort s   t ha t    
t a ke    pla c e    On   t he int e rnet  Or On a  digit a l 
dev iCe . There  a re  ma ny diff erent    Cha nne ls 
e  tnhtaiCte   CbusitnOemsseerss  i nutsOe  b  ut Oy ing t he ir
prOduCt s a nd serv iCes. 3
TYPES  OF  
MARKETING
1. Digit a l 
M a rket ing.
2. Tra dit iOna l 
M a rket ing. 4
Methods O f  
Marketing
1.Social Media Marketing
2.Search Engine 
Optimisation
3. Social Media Optimisation
4.Search Engine Marketing
5. Affiliate Marketing
6. Email Marketing
7. Mobile Marketing
Levels O f  
Marketing
1. Above The 
Line
2.Below  The Line
3. Through The 
Line
C OnClusiO
S imply   put ,  digit a l n ma rket ing  is   t he   met hod  of   sa les  
a nd prOmot iOn  Of   a   bra nd  t hrOugh  digit a l  media ,  
pa rt iCula r ly w it h t he  he lp of  va r iOus t OOls a va ila ble  On 
t he  Int ernet .
C Ompa red t O t ra dit iOna l sa les a nd ma rket ing 
st ra t egies it  is  more  COmplex, Omnipresent  a nd 
eff iC ient . This prOduCes quiCker  posit ive  result s t ha n 
t ra dit iOna l t eChniques, a nd is a   more   ve rsa t ile   f Orm  
of   ma rket ing  t ha n  COnvent iOna l met hods.
The   grea t   t hing  a bOut   digit a l  ma rket ing  is   t ha t   it   
Off ers numerOus resOurCes f Or  a n immedia t e  st udy  Of  
t he  impa c t  Of   every   digit a l  ma rket ing  indust ry .  And  
if   a   vendor   uses G OOgle  AdS ense , t hey  ha ve  a  
met hod t O f ind f ull st a t ist iCs Of  t he  eff eCt s.
Tha nk 
YOu