DigitalTrainingIndia An institute Of Digital Marketing
                     Digital Training 
India
About 
The Basics of Digital 
Marketing
Target
Groups
Focus
Tihs  ias  sub tci tol emprehensive 
guide will give you the You can edit this 
text for your 
how-tos that you need presentation.
to get on the path to 
success whether your 
business is online or 
you’re selling locally.
Is Digital Marketing 
Easy ? 2026
A l though  i t  seems  l i ke  a  t r i ck  ques t ion ,  the  
response  i s  hs im Yu lotanYeous ly  yes  and  unques t ionab ly  no .  D ig i ta l  marke t ing  i s  
f undamenta l l y  abou t  f o rg ing  deep  
connec t ions  be tween  consumers  and  b rands .  
I t  shou ld  be  fa i r l y  s imp le  in  theory.  You  
bu i l d  a  webs i te ,  fi l l  i t  w i th  i n te res t ing  
mate r i a l ,  and  maybe  even  add  some  goods  
to  se l l .  You r  i dea l  consumer  sees  your  
webs i te ,  i s  impressed  by  the  p i c tu res  and  
desc r ip t i ons  o f  you r  p roduc ts ,  buys  
someth ing ,  and  then  s tays  a  cus tomer  f o r  
l i f e .  S imp le ,  r i gh t?  I n  rea l i t y ,  no t  rea l l y  
.Wi th  the  goa l  o f  f ac i l i t a t ing  these  
in te rac t ions  and  lower ing  f r i c t i on  
th roughout  the  buye r ' s  j ou rney ,  tech  exper t s  
and  marke te rs  f requent l y  engage  in  a  
soph i s t i ca ted  dance  beh ind  the  scenes .  
A l though  a lmos t  anyone  can  qu ick ly  bu i ld  a  
WordPress  webs i te  and  pos t .
SMO Social Media 
Marketing
SEO
Search Engine Optimization
PPC Pay Per Click
Table Graph
What Are The 3 TypesE doift   SDuibgtiittal el  Here
Marketing?
SMO = There are two key forms of social media marketing: paid and organic. 
While paid social media marketing includes the advertisements we all know and 
love, it also involves paid options for driving new fans to your page or brand. 
SEO = Search engine optimization, or SEO, is the process of improving a 
website's technical setup, content relevance, and link popularity so that its pages 
are more accessible, relevant to user search queries, and popular with users in 
general. 
PPC = Internet marketers who use PPC, or pay-per-click, are charged a fee 
each time one of their ads is clicked. Simply put, you only pay for advertising 
when a user clicks on your ad.
Digital Marketing Benefits
1. Global Reach
 
Target
Strategic
2. Easy to Learn
Customer
3. Remarketing Opportunities
Target
Strategic
4. Effective Targeting
Marketing
4
Customer
5 . Multiple Strategies
Target
Strategic
Marketing
DIGITAL TRAINING INDIA
An Institute Of Digital Marketing
digitaltrainingindia8@gmail. B1/9A Yamuna  8860705050
com Vihar