Why is Tirumala a popular sacred destination
                     WHY IS TIRUMALA A POPULAR SACRED 
DESTINATION?
Tirumala, a small hill town in Andhra Pradesh is home to the 
magnificent Sri Venkateshwara or Balaji temple. With more than 
35 million pilgrims visiting the temple every year, Tirumala is one 
of the most popular Hindu pilgrimage sites in the country.
In Tamil language, Tirumala translates as Holy Mountains (Tiru 
means ‘holy’ and Mala means ‘mountains’ or ‘hills’). There are 
seven peaks in Tirumala and the Venkateshwara temple is situated 
on the seventh peak called as Venkatadri.
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HIGHLY REVERED LORD VENKATESHWARA
As per Hindu scriptures, Lord Vishnu incarnated as Sri 
Venkateshwara for the salvation and upliftment of 
humanity. The name Venkateshwara means Lord of the 
Venkata Hill. Referred as the supreme lord who destroys 
sins, Venkateshwara is also known as the Lord of Seven 
Hills.
It is believed that Kubera, Lord of Wealth lent him money 
for his marriage with goddess Padmavati (incarnation of 
goddess Lakshmi). In remembrance of this, even today 
the devotees donate money and gold at the temple so 
that Lord Venkateshwara can repay Lord Kubera. These 
donations have made this temple the richest temple in 
the world. 
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INSIDE THE BALAJI TEMPLE 
Balaji or Lord Venkateshwara’s statue stands under a 
golden dome, wearing a golden crown, embedded 
with diamonds and a large emerald (supposed to be 
the largest in the world).
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CUSTOMS AND CELEBRATIONS
It has been declared by the shastras, Puranas and other religious 
scriptures that one can attain enlightenment just by worshipping 
Lord Venkateshwara. You can see thousands of devotees waiting 
in long lines (sometimes ten or more hours) just to see the deity 
for less than two seconds. Many devotees also get their heads 
shaved off as an offering to Lord Venkateshwara.
Vishnu or Vaishnava festivals are celebrated in the town with 
great pomp. One of the most important festivals is 
Brahmotsavam which is celebrated every year during the month 
of September. Other important festivals are Vasanthotsavam or 
Spring festival (celebrated in March-April) and Rathasapthami 
(celebrated in February). During Rathasapthami, the Lord 
Venkateshwara’s statue is taken on a procession around the 
temple chariots.
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