Computer Assisted Telephone Interviewing - Divergent Insights
                     CATI 
Research
{Let us understand in detail 
• Singapore • India • South Korea  
We help*  Cthuinar * nUA Efortune!
 CATI Research - Definition
CATI is the acronym of Computer-Assisted Telephone 
Interviewing.
It’s a telephone research methodology that includes 
an interviewer administering a questionnaire to the 
respondent reading it on a computer.
 CATI Research – How it works?
Steps Involved in the process:
 Interviewer connects with the respondent via Cell Phone 
or VOIP
 Interviewers have to follow the instructions on the 
screen while interviewing the respondent. 
 Once the answer is recorded, the next question is 
aligned for the respondent. 
 Answers are automatically saved in the system on real-
time basis. 
 Answers are checked by the system in real time 
 CATI Research – Modes
There are several modes to manage the calls:
 INBOUND: In this mode the RESPONDENT calls the 
call center to be a part of the research. 
 OUTBOUND: In this mode the action is to be taken by 
the agency. The research agency directly dials the 
respondent in order to conduct the research. 
 PREDICTIVE: Interviewer and the respondents are 
connected with each other with the help of an auto 
dialer. 
 CATI Research – Advantages
 QUALITY
 TIME
 SAVING
 SUPERVISION
 CLOSE CONTACT
 MONITORING
HAVE ANY 
QUERIES?
{Connect Today
• Singapore • India • South Korea  
* China * UAE
{We help turn fortune
www.divergentinsights.co contact@divergentinsights
m .com