Online Survey Tips & Tricks for Better Response- Divergent Insights
                     Online Survey: 
10 Tips & Tricks 
for better response
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Online Survey
Tips & Tricks: 
An online Survey provides right guidance in 
terms of the next step in your business. It 
helps you with clear, concise, reliable, and 
actionable insights so that you can take right 
business decisions. We have experience of 
managing various online surveys with higher 
response rates, better quality of data and the 
required ease to users for filling out the 
surveys.
Online Survey: Tips & Tricks
1. Cover every aspect: 
Your survey should cover every aspect important for 
collecting data and transforming it into a well-
defined report. Response to your online survey will 
be better if you often connect with your customers. 
Hence, it is important to have a custom online 
survey for different points of interactions. However, 
you will have to ensure that the communication is 
very clear and the way you connect is meaningful 
too. It is never advisable to bombard with too many 
surveys.
Online Survey: Tips & Tricks
2. Understanding the 
audiences: 
Get to know your audience. For any kind of online 
survey it is always advisable to understand the 
audiences. Even before you start working on an 
online survey, you should conduct a detailed research 
on the target audiences’ and user demographics. You 
should only use content that can be easily understood 
by your target audience.
Online Survey: Tips & Tricks
3. Define Goals: 
You should have a well-defined purpose of survey and 
set goals according to it. You should make surveys 
actionable by navigating the survey users through 
different landing pages based on their initial 
responses. It is well proven that Interactive surveys 
drive greater return on investment (ROI) and help 
reduce bounce rate for your online surveys.
Online Survey: Tips & Tricks
4. Mobile Friendly: 
The world is going mobile. Whenever you plan any 
online survey, keep in mind that your surveys should 
cater to the mobile audiences i.e. you should use 
mobile friendly survey tools such as Dive-in Panels, 
keep questions to-the-point and prefer multiple 
choice questions (MCQs) over descriptive type 
questions.
Online Survey: Tips & Tricks
5. Don’t Control: 
You should let your online survey be free from any 
kind of protection like ‘password protected’, ‘limiting 
sharing’, ‘subscribe before participating’, etc. It is 
essential to use simple platforms and ways to get 
maximum response during your survey. Let people 
get engaged more to your survey with multiple 
means.
Online Survey: Tips & Tricks
6. Be Specific: 
You should be very specific in terms of choosing the 
questions and answers of your online survey 
campaign. You should also ensure that answer 
choices are well planned and don’t create any kind of 
confusion among the participants while responding 
the survey. Do not offer vague answers. Be precise 
and comprehend all possible options so that more 
and more people can relate and respond.
Online Survey: Tips & Tricks
7. Social Sharing: 
Social Sharing is very important for any online 
survey. Your online survey can go miles if social 
sharing is enabled. You should encourage your online 
participants and other people to share the online 
survey on their social media channels. You should 
connect with your audience on social channels like 
Facebook, Twitter, Instagram, Pinterest, Linkedin, 
etc. and invite them to participate for better 
performance.
Online Survey: Tips & Tricks
8. Make it Simple: 
Make your online survey very simple right from the 
start to the end for your participants. You should 
make sure that your users are at ease with your 
survey. You should also ensure that surveys are 
simple to understand, quick to respond and easy to 
share.
Online Survey: Tips & Tricks
9. Track it well: 
In today’s progressing environment it is difficult to 
wait and watch. In the fast-paced business 
environment, promoting surveys through traditional 
means is not enough. Track your online surveys 
completely to know who is attempting and how, 
which platforms are doing better or bringing more 
response, at what time people are more active - and 
adapt accordingly.
Online Survey: Tips & Tricks
10. Use Brand: 
Online Survey form should have your brand colours 
and elements so that the users can easily relate it. 
The survey that matches the look and feel of your 
brand is likely to get more responses and shares.
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ONLINE SURVEY 
TIPS & TRICKS
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