How does SEO help your business grow
                     HOW DOES SEO HELP YOUR 
BUSINESS GROW?
HOW DOES SEO HELP YOUR BUSINESS 
GROW?
HOW DOES SEO HELP YOUR BUSINESS 
GROW?
• SEARCH ENGINE OPTIMIZATION (SEO) REPRESENTS THE CONCEPT OF INCREASING 
SALES BY DRIVING MORE TRAFFIC TO BUSINESS WEBSITES. UNLIKE PAID DIGITAL 
MARKETING STRATEGIES LIKE PAY-PER-CLICK (PPC) ADVERTISING, SEO DRIVES 
FREE TRAFFIC TO YOUR BUSINESS PAGE. THE GENERATED TRAFFIC THAT 
INCREASES SALES COME MAINLY FROM THREE SEARCH ENGINES: GOOGLE, BING, 
AND YAHOO. GOOGLE IS BY FAR THE MOST EFFECTIVE OF THE THREE IN 
INFLUENCING POTENTIAL CUSTOMERS TO ACT.
     4 ESSENTIAL COMPONENTS OF SEO
•  SEO SEEMS TO BE A DIGITAL MARKETING STRATEGY THAT REQUIRES THE 
EXPERTISE OF AN ONLINE MARKETING GENIUS. HOWEVER, YOU CAN BREAK DOWN 
THE TRAFFIC-BUILDING STRATEGY INTO FOUR SMALLER COMPONENTS THAT MAKE 
IT MUCH EASIER TO DIGEST.
• DIGITAL MARKETING COMPANY DUBAI
HOW DOES SEO HELP YOUR BUSINESS 
GROW?
• HOW TO CREATE AN SEO WEBSITE?
     REFERRED TO BY DIGITAL MARKETING GURUS AS IN-PLACE OPTIMIZATION, THE 
FIRST GOAL IS TO FOCUS ON CREATING A SEARCH ENGINE-FRIENDLY WEBSITE 
THAT INCLUDES AN ATTRACTIVE DESIGN AND STRUCTURE. ALTHOUGH EACH 
COMPONENT HAS A DIRECT IMPACT ON SEO, ALL FOUR COMPONENTS WORKING IN 
HARMONY ENSURE THAT YOUR BUSINESS BECOMES A MAJOR PLAYER ONLINE.
•  LET'S LOOK AT THE IMPORTANT OPTIMIZATION FACTORS IN SITU:
• TITLE TAG
• META DESCRIPTION
• SITE NAVIGATION
• UPDATED CONTENT
• HELPFUL INTERNAL LINKS
HOW DOES SEO HELP YOUR BUSINESS 
GROW?
• WEBSITE SECURITY
• URLS
• SEO CONTENT QUALITY STANDARDS
• YOU HAVE LAID THE DIGITAL FOUNDATION FOR INCREASING YOUR 
BUSINESS SALES BY CREATING A WEBSITE THAT HAS VISUAL APPEAL. NOW 
FILL IN THE GAPS WITH USEFUL AND RELEVANT CONTENT THAT BUILDS 
ENOUGH TRUST TO CONVERT POTENTIAL CUSTOMERS INTO LIFETIME 
CUSTOMERS OF YOUR BUSINESS. SEO-FRIENDLY CONTENT FEATURES 
RELEVANT TOPICS THAT OFFER REAL SOLUTIONS FOR POTENTIAL 
CUSTOMERS AS WELL AS LONG-TERM CUSTOMERS. SEO-FRIENDLY 
CONTENT INCLUDES A CALL TO ACTION THAT ENCOURAGES YOUR 
AUDIENCE TO AT LEAST CONTACT YOUR BUSINESS FOR MORE 
INFORMATION. GOOGLE IS ESPECIALLY DILIGENT IN REWARDING 
COMPANIES THAT PRESENT HELPFUL CONTENT THAT OFFERS EASY-TO-
IMPLEMENT SOLUTIONS.
• DIGITAL MARKETING AGENCY DUBAI
HOW DOES SEO HELP YOUR BUSINESS 
•GSREOO AWND ?SOCIAL MEDIA
• “SOME HAVE TRIED TO USE ALL SOCIAL NETWORKS, BUT THE COMMON RESULT IS 
MULTIPLE ACCOUNTS WITH LITTLE OR NO INTERACTION. A BETTER STRATEGY IS TO FOCUS 
ON A COUPLE OF SOCIAL NETWORKS OR EVEN JUST ONE SOCIAL NETWORK.” – NEIL 
PATELL
• CONSIDERED ONE OF THE MOST INFLUENTIAL PROFESSIONALS IN DIGITAL 
MARKETING, NEIL PATEL HITS THE NAIL ON THE HEAD WITH HIS SAGE ADVICE ON SEO 
AND SOCIAL MEDIA. IF YOU TYPE A FEW WORDS INTO THE GOOGLE SEARCH ENGINE 
AND HIT THE ENTER BUTTON, YOU SHOULD SEE AT LEAST ONE SOCIAL MEDIA SITE ON 
THE FIRST PAGE OF THE LEADING SEARCH ENGINE. THE KEY IS TO GIVE YOUR 
AUDIENCE QUICK ACCESS TO YOUR SOCIAL MEDIA SITES ON THE FRONT PAGE OF 
YOUR BUSINESS WEBSITE.
• INCREASE CREDIBILITY WITH INBOUND LINKS
• IT'S WISE TO LINK TO OUTSIDE RESOURCES TO GIVE YOUR CONTENT CREDIBILITY 
IN THE BUSINESS WORLD. HOWEVER, SEO-FRIENDLY WEBSITES CONTAIN MANY 
INBOUND LINKS FROM WHAT GOOGLE CONSIDERS TO BE "AUTHORITATIVE" 
SOURCES OF INFORMATION. LINKS FROM EXPERTS IN YOUR FIELD, AS WELL AS 
LINKS FROM SOCIAL MEDIA PAGES, IS A MUST-HAVE SEO STRATEGY TO INCREASE 
BUSINESS SALES. 
HOW DOES SEO HELP YOUR BUSINESS 
GROW?
• HOW SEO HELPS BUSINESSES INCREASE SALES
•  DUE TO THE HIGHLY COMPETITIVE NATURE OF THE BUSINESS, A GROWING 
NUMBER OF COMPANIES HAVE INVESTED A LARGE PORTION OF THEIR 
MARKETING BUDGETS TO IMPROVE SEO. THE QUESTION IS HOW INVESTING IN 
SEO HELPS YOUR BUSINESS GROW.
 
• GET NOTICED IN SEARCH ENGINES
• THINK ABOUT HOW YOU BUY THINGS ONLINE. FIRST, TYPE SOME KEYWORDS 
INTO A SEARCH ENGINE. AFTER THE FIRST FEW BUSINESSES APPEAR IN YOUR 
SEARCH RESULTS, DO YOU CONTINUE TO CLICK ON ADDITIONAL PAGES, OR DO 
YOU STICK TO CLICKING LINKS TO HIGHER-RANKING BUSINESSES? 
• YOU STAY ON PAGE ONE AND YOU WILL MOST LIKELY SEE THE FIRST COUPLE 
OF BUSINESSES RANKED.
• CREATING A SUCCESSFUL SEO STRATEGY MAKES YOUR BUSINESS RANK 
BETTER IN EACH OF THE THREE MAJOR SEARCH ENGINES. HIGHER-RANKING 
COMPANIES REAP THE FINANCIAL BENEFIT OF INCREASED SALES
HOW DOES SEO HELP YOUR BUSINESS 
G• CROONVWER?T CUSTOMER PROSPECTS WITH SEO
• YOU DON'T HAVE TO MEMORIZE EVERY DIGITAL MARKETING 
CALCULATION, BUT THERE IS ONE CALCULATION THAT DIRECTLY AFFECTS 
BUSINESS SALES. 
• CONVERSION RATE. 
• THE CONVERSION RATE IS THE RATIO BETWEEN THE NUMBER OF 
POTENTIAL CUSTOMERS AND THE NUMBER OF POTENTIAL CUSTOMERS 
WHO END UP BUYING PRODUCTS AND SERVICES FROM YOUR COMPANY. 
HIGHLY TARGETED SEO STRATEGIES TURN POTENTIAL CUSTOMERS INTO 
LIFETIME CUSTOMERS OF YOUR BUSINESS. AS YOU ARE AWARE, A SMALL 
FRACTION OF YOUR CLIENTS’ ACCOUNTS FOR THE MAJORITY OF YOUR 
SALES. BY INCREASING YOUR CONVERSION RATE, YOU WILL INCREASE 
YOUR LOYAL CUSTOMER BASE.
• DIGITAL MARKETING SERVICES DUBAI
• UTILIZE SEO TO KEEP CLIENTS COMING BACK FOR MORE.
•  ENGAGING WITH CUSTOMERS TO KEEP THEM COMING BACK FOR MORE IS 
CONSIDERABLY DIFFERENT FROM ATTRACTING AND CONVERTING 
CUSTOMERS. AN SEO-FRIENDLY WEBSITE ENCOURAGES CUSTOMER 
FEEDBACK
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