White Background Photos An Essential Element of E-Commerce
                     White Background Photos: An Essential Element of E-Commerce
White Background Photos: An Essential Element of E-
Commerce
White background photography – sounds quite simple, doesn’t it? 
Well, think again. This seemingly simple product photography service has its nuances which we shall 
learn in this write-up. From the basics to the dos and don’ts – we’ve covered everything about white 
background product photography here. Read on to find out more.
White Background Photos: An Essential Element of E-
Commerce
Why does the background of my product photographs have to be white? Here’s why:
Highlights the product  
The use of white colour in the background of product photographs serves two purposes. First, it does not attract 
viewers’ attention. Secondly, at the same time, it makes the product appear as the point/object of focus.
Common standard  
E-commerce juggernauts of the likes of Amazon, Google, etc. mandate sellers to have only light (especially white) 
coloured backgrounds in their product photos.
Edit easily 
 The use of many popular photo editing effects becomes extremely simple when the photograph being edited 
sports a white background. For instance, the lasso tool works pretty flawlessly with a white background.
Dos for the perfect white background photograph
Here’s what you’d need to do to enhance your white background product photography skills.
Set up the equipment properly  Place a spotless and sparkling white background (a white cloth or a 
white paper or cardstock) behind your product. Clamp the lights on to a decent spot. To ensure an 
adequate amount of lighting, try using three lamps, each placed on the right, left, and top of the 
product.
Configure camera settings  To have that perfect shot, you’d need to tinker around a little with the 
settings of your camera. Try setting the ISO, white balance, aperture, and shutter speed.
Persevere  The key to clicking great white background product photos is to practise clicking more and 
more. The initial few clicks might leave you confused but in a matter of a few more clicks, you will 
surely find that perfect combination (of equipment, lighting, etc.) and camera configuration.
Don’ts to be kept in mind
Here are a few things you should avoid while clicking white background photos:
Low or poor lighting Try to strike a good balance between the lighting of the subject and that of its 
background. Underlighting or overlighting of either the subject or the background can leave you with a 
photograph where either the product is in shadow or the background becomes the centre of 
attraction.
Floating object  If absolutely no shadow(s) of your product(s) is formed on the floor of the shooting 
surface, it may appear as if your object is floating mid-air. To avoid this, try to have a shadow or 
reflection of your product on the white base of your shooting area.
Hire a seasoned Product Photographer
In case you find the entire exercise of clicking white background product photos too 
cumbersome to carry out on your own, it would be wise to avail of a professional 
product photography service. 
EtherArts Product Photography Atlanta is one of the most renowned product 
photography firms in the USA. To have flawless white background photographs of 
your products clicked professionally, you may get in touch with the team at EtherArts 
Product Photography.
Read More
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Contact Us
Address: 760 Vincact, Alpharetta, GA
Email: etherarts@yahoo com
Phone: 1 770-690-9389
Website: www.etherartsus.com