ExcelRPune
Uploaded on Dec 12, 2019
ExcelR is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 9 global certifications from Google, Facebook, YouTube, etc. and guaranteed placement assistance. Many of our past participants are working for various companies as digital marketing professionals
Best Digital Marketing Classes in Pune
TYPES OF MARKETING
WHAT IS DIGITAL MARKETING
DIGITAL MARKETING IS AN UMBRELLA TERM FOR
THE MARKETING OF PRODUCT OR SERVICES USING
DIGITAL TECHNOLOGIES, MAINLY ON THE
INETRENET, BUT ALSO INCLUDING MOBILE PHONES,
DISPLAY ADVERTISING, AND ANY OTHER DIGITAL
MEDIUM.
DIGITAL MARKETING TYPES
SEO
(SEARCH ENGINE OPTIMIZATION)
IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR
WEBPAGE IN SEARCH ENGINE RESULTS PAGE.
SEO
SEO
BLACK HAT GRAY HAT
WHITE HAT
SEO
WHITE HAT
IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO
THE USAGE OF OPTIMIZATION
STRATAGIES,TECHNIQUES AND TATICS THAT
FOCOUS ON A HUMAN AUDIENCE OPPOSED TO
SEARCH ENGINES AND COMPLETELY FOLLOWS
SEARCH ENGINE RULES AND POLICES ALSO CALLED
ETHICAL SEO.
SEO
WHITE HAT SEO
ON Page OFF PAGE
OPTIMIZATION OPTIMIZATION
SEO
BLACK HAT
IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO
THE USE OF AGGRESSIVE SEO STRATAGIES,
TECHNIQUES AND TATICS THAT FOCOUS ONLY ON
SEARCH ENGINES AND NOT A HUMAN AUDIENCE,
AND USUALLY DOES NOT OBEY SEARCH ENGINE
GUIDELINES.
SEO
GRAY HAT
IT IS THE COMBINATION OF BLACK HAT SEO AND
WHITE HAT SEO.
SEO
BLACK HAT VS WHITE HAT
SEARCH ENGINE
COMPONENTS
1.CRAWLER
2. INDEXES
3. ALGORITHM
4. RESULT PAGE
5. SPAM FIGHTING
ALGORITHM
SEARCH ENGINE
COMPONENTS
WWW CRAWLE STORE
R
INDEXES
DATA
ALGORITHM
BASE
SEARCH
ENGINE
INTERFACE
1.CRAWLER
A WEB CRAWLER(also known as a web spider or
web robot) IS A PROGRAM OR AUTOMATED SCRIPT
WHICHH BROWSES THE WORLD WIDE WEB IN A
METHODICAL, AUTOMATED MANAGER. THIS
PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
1.CRAWLER
YOU CAN CHECK THE LAST CRWALING OF THE
YOUR SITE BY USING BELOW URL
cache:www.website.com
2.INDEXES
COLLECT DATA FROM CRAWLER & STORE IN
DIFFERENT DATABASES BASED ON CONTENT OF
THE PAGES
2.INDEXES
TOTAL PAGES IN GOOGLE INDEX FROM GIVEN
DOMsAiItNe:www.website.com
3.ALGORITHMS
THESE PROGRAMS HELPS SEARCH ENGINES TO
RANK THE PAGES BASED ON SOME CRITERIA
PAGE RANK
PAGE RANK IS AN ALGORITHM USED BY GOOGLE
SEARCH TO RANK WEBSITES IN THEIR SEARCH
ENGINE RESULTS.
5.SPAM FIGHTING ALGORITHM
GOOGLE REPLACE NEW UPDATES TO CATCH BAD
WEBSITESMAJOR GOOGLE
1U.GPODOATGELSE PANDA
U2.PGDOAOTGELE PENGUIN
U3.PGDOAOTGELE HUMMINGBIRD
4U.PGDOAOTGELE PIGEON
U5.PMDOABTIELE FRIENDLY
U6.PRDAANTKE BRAIN
ALGORITHM
CONTACT US
www.excelr.com
[email protected]
Toll FREE : 1800-212-2120 (India)
0044-203-514-6638 (UK)
006-128-520-3240 (Australia)
001-844-392-3571 (USA)
+2348181496946 (Nigeria)
THANK YOU
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