Why Cat Food Innovation Is Booming
                     Why Cat Food Innovation Is 
Booming
Ownership Growth, Functional Nutrition & 
Wellness Trends
Cat Food Innovation
• Cat ownership is rising globally
• Consumer demand is shifting towards wellness, functional nutrition, and 
personalized solutions
• Innovation opportunities for cat food brands
Cat Ownership Trends
• Europe: 129M cats (2023) vs. 106M dogs 
• U(FSEAD:I ACFa)t-owning households rose from 30.2M (2021) to 32.1M (2023)
• Brazil: Growing feline market 
• sShuargree in kitten adoptions = Long-term market 
potential
What Cat Parents Want
• Meal variety: 90% buy dry food + wet/canned 
supplements
• Premium choices: Frozen & minimally 
processed foods
• Palatability & sensory appeal for picky 
• e5a9t%e rosf households have cats; many own more 
than one
From Gut Health to 
Hyd• Froacuts ioon gnut, immune, skin, coat, weight, 
urinary health
• 75% of cat owners choose food based on health
• Hydration solutions: Wet foods, broths, gravies, 
functional kibble
• Examples: Petcurean Go! Solutions, Wellness Pet 
Entrées
Enrichment, Personalization & 
The Future
• Rise of personalized nutrition (age, breed, 
lifestyle)
• Treats for enrichment & bonding — functional & 
sensory
• Future trends: Emotional health, mix-and-match 
meals
• Sustainability: Alternative proteins, recyclable 
packaging, transparent sourcing
Opportunities for 
Inn•oScvieancte-iboacnked functional foods
• Customization & hydration solutions
• Interactive meal experiences
• Eco-conscious, high-quality packaging
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