Taiwan Rose Jam  Plum Tomato Juice 
                     TALWAN ROSE JAM & PLUM TOM
ATO JUICE
Functional Food & Beverage Trends 
in Asia
FOOD RESEARCH LAB
MARKET OVERVIEW
Growing demand for functional, plant-
based beverages and premium spreads
Taiwan emerging as a hub for rose-
infused and tomato-based innovations
Strong appeal across Asian health-
conscious consumers
CONSUMER INSIGHTS
Preference for clean-label, 
natural ingredients
Rose products associated with 
wellness and calming benefits
Tomato juice valued for 
nutrients, low calories, and 
freshness
PLUM TOMATO JUICE INNOVATION
Made from fresh Taiwanese beefsteak 
tomatoes
Balanced sweet-tangy taste using 
plum preservation
HPP technology retains nutrition and 
fresh flavor
Positioned as a premium functional 
beverage
ROSE JAM INNOVATION
Crafted with organic rose 
petals, fruits, and lemon
Naturally rich in polyphenols 
and antioxidants
Free from artificial flavors and 
pectin Premium, artisanal 
positioning
TRENDS & OPPORTUNITIES
Rising interest in functional 
beverages and floral flavors
Opportunity for product 
differentiation through storytelling
Innovation potential in low-sugar 
and wellness-focused formats
CONTACT
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