World's First Prebiotic Capsule Supplement Harnessing Cricket Protein for Gut Health
                     JU LIN C Cricket Protein Prebiotic 
Supplement
Consumer Trends & Market 
Insights
PRODUCT OVERVIEW
First prebiotic capsule using cricket 
protein High-quality protein + natural 
prebiotic fibre
Aligns with trends: gut health, sustainable 
protein, clean-label supplements
MARKET SNAPSHOT
Functional supplements: strong global 
growth Cricket protein market rising due 
to sustainability focus
Prebiotics market expanding with 
digestive- health demand
CONSUMER  INSIGHTS
Key drivers: gut health, natural 
ingredients, sustainability
Usage: daily digestive support, 
immune wellness
Core segments: millennials, eco-
conscious users, early adopters
MARKET SEGMENTATION
Prebiotic capsules 
Probiotics & 
synbiotics Plant-
protein blends
JU LIN C positioned as novel + sustainable 
in the premium segment
OPPORTUNITIES & CHALLENGES
Opportunities:
Clean-label innovation 
Sustainable protein 
positioning Potential 
synbiotic formulations
Challenges:
Regulatory approvals
Consumer acceptance of insect protein 
Competition from existing gut-health 
products
CONTACT
+91 95662 99022
[email protected]
m
 
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